Strategy

Strategy

Brazil’s betting seasons, explained

Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]

iGaming 2025 wrapped: year in review by industry leaders

As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]

Markets ruled by one: Inside the world’s iGaming monopolies

Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why data is the new oil in iGaming — and how Blask transforms it into value

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

Get your daily iGaming
insights to your mail

    Thank you!

    Enjoy new articles
    every week