🎃 Halloween iGaming Report 2025: Who Wins the Spooky Season?
As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets.
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🌍 Global Trends
Top Themes by Global Lobby Presence
- Halloween — 1,134 games
- Witch — 191 games
- Zombie — 147 games
- Vampire — 70 games
- Ghost — 66 games
Overall, Halloween and Witch titles dominated visibility, often jumping 30–60% in median GVR between September and October. Games tagged “Spooky” also exploded in niche markets, especially where lobby rotations are seasonal (e.g. UK, Netherlands, Denmark).
GVR (Game Visibility Rank) is the metric used by Blask to capture exactly where a game appears in casino lobby pages. A GVR of 1 means the game is at the absolute top, when the page loads. This means that lower GVR means better visibility.
🧛 Country Highlights
🥇 Tier 1: Massive Halloween Surge
Markets with > 60% GVR improvement for Halloween titles
🇬🇧 United Kingdom
Halloween visibility soared 70%; Werewolf and Spooky slots nearly doubled their presence in top-20 lists.
Top themes: Halloween | Werewolf | Spooky
🇳🇱 Netherlands
From 171 → 66 GVR (61% improvement); “Spooky” titles skyrocketed (83% gain).
Top themes: Halloween | Spooky | Witch
🇮🇹 Italy
Halloween games up 72%; Witch and Spooky followed with 80%+ growth.
Top themes: Halloween | Witch | Spooky
🇺🇦 Ukraine
Halloween visibility improved 65%, with “Spooky” titles also up ~70%.
Top themes: Halloween | Spooky | Werewolf
🇩🇪 Germany
Halloween slots improved 70% (226 → 67 GVR); “Witch” and “Spooky” mirrored that.
Top themes: Halloween | Witch | Spooky
🥈 Tier 2: Strong Seasonal Lift
Markets with 40–60% Halloween GVR improvement
🇧🇷 Brazil
Halloween GVR dropped from 293 → 169 (42% gain); “Spooky” titles exploded (90% better).
Top themes: Halloween | Zombie | Witch
🇩🇰 Denmark
Halloween improved 40%; “Zombie” and “Spooky” saw major visibility gains.
Top themes: Halloween | Zombie | Spooky
🇪🇸 Spain
Halloween up 69%; “Zombie” (+49%) and “Vampire” (+20%) followed.
Top themes: Halloween | Vampire | Witch
🇨🇱 Chile
Halloween +46%; “Spooky” and “Werewolf” titles surged late October.
Top themes: Halloween | Spooky | Werewolf
🇬🇭 Ghana
Halloween games almost doubled in visibility (+48%); “Spooky” +87%.
Top themes: Halloween | Spooky | Zombie
🥉 Tier 3: Moderate Halloween Effect
Markets with < 40% Halloween GVR improvement but clear thematic impact
🇮🇳 India
Halloween titles improved 28%; Werewolf’s top-20 share tripled.
Top themes: Halloween | Witch | Vampire
🇿🇦 South Africa
“Spooky” games +53%; “Werewolf” +37%; overall Halloween +3%.
Top themes: Halloween | Werewolf | Spooky
🇫🇷 France
Balanced growth: Halloween +10%, Zombie +66%, Spooky +82%.
Top themes: Halloween | Zombie | Spooky
🇳🇬 Nigeria
Halloween +16%, but “Werewolf” titles +88%.
Top themes: Halloween | Werewolf | Zombie
🇧🇪 Belgium
Small market, strong effect: Halloween +33%, “Spooky” stable and visible.
Top themes: Halloween | Spooky | Vampire
The share of Halloween-themed games in the “top 20” (i.e., the twenty best‐visible games in a lobby) is another key indicator of how dominant the theme has become. For this October cycle: on average across all tracked markets, up to 38% of the top 20 games were Halloween-themed at any moment in time.
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🕸️ Final Takeaways
Across all tracked markets, Halloween-themed titles improved their median GVR by about 45% compared to September, confirming the season’s powerful effect on player attention. The sharpest gains came from “Spooky” and “Werewolf” games, which jumped by 80–90% in relative visibility, often climbing from deep in lobbies to top rows within days. By late October, 38% of all top-20 lobby titles were at any point in time Halloween-themed, making the genre one of the most dominant of the year. Western Europe and Latin America led this surge, while Asian and African markets showed strong late-month recoveries as operators refreshed their lobbies for the holiday.
Important: In the context of this article, when we mention the “median GVR” for a theme (e.g., Halloween-themed games), we mean the median GVR across all games on that theme in that particular country (or globally) during the given period.
