Who led iGaming in 2025: the markets and brands that won the year

Blask data show which countries and brands dominated in 2025, and how the leaderboards shifted compared to 2024.

A year comes to an end, and it’s time to look at the global iGaming picture through Blask data. As of December, 18 we are tracking 117 countries, giving a broader view of where demand concentrated and which brands led across markets. 

Most countries and brands held their positions or moved up compared to 2024, while a smaller set slipped back enough to drop out of the top 20 and make room for newcomers.

Top 20 markets: same top five, shifts in bottom half 

The 2025 ranking is defined by continuity. The top five of twenty markets are unchanged from 2024, and Europe provides the largest cluster with nine countries. Asia follows closely with eight.

The biggest shifts are concentrated in the lower half of the list. Saudi Arabia is the standout riser, while the Philippines and Greece also moved up strongly. New Zealand and Bangladesh made smaller gains.

Most declines are measured rather than dramatic. France records the steepest fall but stays in the top 20, while the Netherlands, South Africa and Sweden slipped down a few places.

Two markets that made the top 20 last year are now outside it. Ukraine drops from 19th place in 2024 to 30th, and Ireland slips from 20th to 22nd.

Top 20 brands: who climbed, who fell, who stayed on top

The brands’ leaderboard is topped by familiar names. Bet365 and Betano kept the first two places, while 1xBet rose to third, nudging William Hill down a spot. Betway holds its ground.

Further down, the list blends cross-border operators with domestic champions. Italy’s Sisal posted the strongest rise and pushed into the top tier, while betPawa also climbed sharply.

The cut line is where 2025 looks most different. Sisal and Hungary’s TippmixPro entered the top 20, while Betclic and Tipico dropped out, ending the year just outside the group in 22nd and 24th places.

Stable leaders, shifting edges

Across both rankings, 2025 is defined by stable leaders and a tight fight around the cut-off line. That pattern shows what holds firm and where momentum is shifting. Blask is further broadening coverage and sharpening data quality, so iGaming professionals can act on clearer market insights.