How to track your nearest iGaming competitors with Blask?

Your closest competitors are your best friends and worst enemies rolled into one. But as the saying goes, keep your friends close and your enemies closer. So, how do you identify your partner-in-crime? Why bother? To know who's breathing down your neck, what strategies they're employing, and how they're advancing.

Imagine having a secret weapon, a tool that gives you a sneak peek into your competitors' playbook. Meet Blask — your trusty sidekick in the world of iGaming analytics. With Blask, you can climb the ladder to success escalator style 😎

Blask lets you pinpoint your nearest competitors and track the performance metrics of all iGaming brands in your chosen country. This empowers you to make strategic, data-driven decisions for your development. It's like having a crystal ball that reveals exactly what your competitors are up to.

Why is it so important to compare your brand specifically with close competitors?

In the world of iGaming, it's easy to get caught up in the glitz and glamor of the big players. You see their flashy ads, their massive sponsorship deals, and their seemingly endless stream of new players, and you think, "I want to be like them."

But here's the thing: if your brand is holding a mere 0.5% market share while the top dog is sitting pretty at 35%, trying to compete with them directly is like an underground artist without any hit tracks going up against Taylor Swift. The odds are not in your favor. First, you need to succeed at your own level.

Big and established brands play a different game than those with smaller market shares. They have bigger budgets, strategies, and goals. Seeing big brands sponsor major events might make you think you should too, but do you have the budget for it? Probably not. Instead, smaller brands can focus on more nimble, targeted, and creative strategies that aren't as effective for big players.

Comparing your brand with close competitors keeps you focused on the race that you're actually running, not the one that you wish you were running. By tracking your closest competitors, you can see what's working for them and adapt those strategies to your own brand. You can identify opportunities to differentiate yourself and carve out your own niche in the market.

And most importantly, you can celebrate your own victories, no matter how small they may seem. Every time you move up a spot in the rankings, that's a win. Every time you outpace a close competitor, that's a win.

So don't get distracted by the big brands and their flashy tactics. Stay focused on your own race, and trust the process. With time, dedication, and a little bit of luck, you'll find yourself climbing those rankings and making your mark on the iGaming industry. And here comes Blask.

Find your nearest competitors by Market Share.

Blask gathers hourly market data on every brand in your chosen country, presenting it in clear tables and charts. Its powerful keyword monitoring system tracks the iGaming landscape, providing you with actionable insights directly to your fingertips.

The one-click method.

With Blask, you can effortlessly select any brand that interests you and instantly see the four brands that are its closest competitors.

For example, if you are Betmotion, the 45th brand in the Brazilian iGaming vertical, Blask will help you monitor Lottoland, Betsson, Betino, and LeoVegas — your closest rivals that you need to outmaneuver at every turn.

In this section, the closest competitors are determined by market share over the past month.

On this page, you can find a chart that displays the market shares of the selected brand and its four closest competitors. This chart allows you to track the brands' positions relative to one another over time, making it easy to identify periods when some brands are growing faster than others, while others are rapidly losing their audience.

The “couple of clicks” method, but with more insights.

With the Blask's country pages you can access a comprehensive table listing all the brands making waves in your country.

By default, all brands are sorted by market share, so all you need to do is find your brand in the list and check the boxes next to it and your closest competitors.

As soon as you make your selection, Blask Index and Relative Market Share charts spring into action, updating in real-time to show you exactly how your chosen brands stack up. It's like having a personalized dashboard for your competitive analysis, one that's tailored to your specific needs and interests.

Now, the market share totals 100% for these five brands, allowing you to see the real differences. Keep in mind, the market share for each brand is 0.1% of the overall market. But now, you can see who is closing in on you and who you are just a few steps away from catching.

Think of Blask's country page as your roadmap to iGaming success. It shows you where you are, where your competitors are, and where you need to go to come out on top.

Identify your closest competitors based on GGR, FTD, YoY, or MoM growth.

On Blask's country pages, you'll find a comprehensive table listing every brand operating in your chosen market. With just a click, you can sort this table by any metric that matters to you.

• Want to know who's generating the most revenue? Sort by eGGR.
• Curious about who's attracting the most new players? Sort by eFTD.
• Interested in seeing who's growing the fastest? Sort by YoY or MoM growth.

For example, let’s take the Brazilian brand Betmotion again and search for its closest competitors based on eGGR.

When we see that a brand's eGGR and eFTD are on par with brands several times larger, we can conclude that this brand is doing something right in terms of marketing or product strategy, as a smaller number of players generates the same revenue. That's a clear sign that Betmotion is doing something right. Maybe they have a killer marketing strategy. Maybe they've hit on a product that resonates with players in a big way. Whatever it is, they're a brand to watch.

Big or small — Blask knows them all.

With Blask, size doesn't matter.

Whether you’re a small brand or a large one, Blask knows all your competitors at any level and across any metric. Step by step, outperform your closest rivals and level up!

With Blask, you can monitor the activities of other brands, watching what they do right (and wrong) and adapting their strategies to fit your own needs.

• Did a competitor just launch a flashy new ad campaign? Blask will help you track its effectiveness, showing you whether it's a masterstroke or a misstep.
• Did a rival just stumble into a PR disaster? Blask will give you a front-row seat (with a popcorn pack), allowing you to learn from their mistakes without making them yourself.

In the end, success in iGaming isn't about luck or chance. It's about having the right information, the right insights, and the right strategy. With Blask as your guide, you'll have all of that and more. You'll be able to carve your own path to the top, armed with data and driven by a relentless desire to succeed.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

• Sign up for free demo access and explore real data on the TOP-5 brands per country: Get a firsthand look at Blask's capabilities.

• Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

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