How to use Blask for analyzing the iGaming industry: 6 use cases revealed

Let's face it, the iGaming industry is a wild ride. One minute you're on top of the world, the next, you're wondering what hit you. It's a constant battle to stay ahead of the curve, outsmart your competitors, and find new ways to grow.

So, how can you make the most of this powerful tool? Let's dive in and explore all the ways Blask can help you crush it in the iGaming world.

Who can benefit from Blask?

Blask is like a Swiss Army knife for the iGaming industry, as our CEO Max Tesla always says. It's got something for everyone, whether you're a big shot or just starting out.

By updating statistics every hour for all known online betting and gambling brands across the globe, Blask ensures that you always have your finger on the pulse of the market. You'll know the current market share, how it's shifting, and key financial metrics like eGGR and eFTD. In short, our service is designed to help you win big, no matter who you are or what your game is.

Blask is designed to be a valuable resource for anyone with a stake in the iGaming market:

• Brand owners and top managers. Get a bird's eye view of the iGaming industry and make strategic decisions for development and expansion into new markets. Blask will show you the way!
• Marketers and product managers. Identify your closest competitors, study their advertising and market offerings, and then outmaneuver them. With Blask, you'll always know where to strike.
• Analysts, researchers, and journalists. Blask not only shows the current state of play but also the dynamics of changes, allowing you to see how various actions have impacted the market and player preferences. Investigate, analyze, and draw conclusions - numbers don't lie!
• Affiliates and partners. Focus your efforts on the most profitable brands, ensuring your partnerships are both lucrative and sustainable. Say goodbye to "black boxes" - choose only the best!

Case 1. Track market volume dynamics by country.

Imagine this: every single hour, Blask is out there, scouring the web, gathering up search query data like Kanye West obsessively Googling his own name to see what people are saying about him. But instead of keeping it to himself, we're crunching those numbers, turning them into the Blask Index — your real-time snapshot of the iGaming market volume.

Take, for example, Blask Index chart for Tanzania from 2017 to 2023. A quick glance at the data reveals two key insights:

1. The COVID-19 pandemic had a clear negative impact on the online betting and gambling market in Peru during early 2020.
2. The industry began to rebound significantly in late 2022, continuing its upward trajectory into 2023.

Blask provides data for any time period, with granularity ranging from hourly updates to yearly trends.

Use the Blask’s charts as a source of inspiration for your research! Study the information and identify the events that led to market growth or decline.

Dive into the events.

Our team of analysts studied the impact of IPL 2024 on the iGaming industry in India. And when the IPL matches were on, interest in online betting and gambling shot up faster than a cricket ball off Virat Kohli's bat.

The point is, whether it's a nail-biting sports showdown, a new law shaking up the market, or some juicy iGaming gossip, Blask is your trusty sidekick. If you're aware of an event, Blask allows you to track its impact on the market with granularity ranging from an hour to a year. You can dive deep into both the immediate reactions and the long-term effects, ensuring you stay informed and ahead of the curve.

Case 2. Compare the countries’ markets.

Blask's mission is to gather comprehensive statistics on every single iGaming brand in every corner of the globe, and our rapidly expanding database is making that a reality. We're not just collecting this data for the sake of it; we're delivering it to you in a way that empowers strategic decision-making with confidence.

Our global reach is one of our greatest strengths, offering you the ability to make data-driven decisions tailored to each specific region.

Let's take a closer look: when you compare the Blask Index charts for Nigeria and Tanzania, you'll notice some intriguing differences. While both markets took a hit during the pandemic, Nigeria’s iGaming scene simply bounced back to pre-COVID levels. But Peru? They didn’t just recover—they surged ahead, growing rapidly as if they were fueled by digital steroids.

On the country page, we display the Blask Index chart for all the countries in our database. Track trends and monitor the pulse of the global iGaming market all in one convenient place!

Case 3. Monitor brand performance.

Blask is your go-to tool for real-time insights into the performance of every iGaming brand, calculating Blask Index every hour. It’s like taking the pulse of the market, not with a stethoscope, but with cutting-edge data analytics. So, what can you do with this treasure trove of information? Let’s break it down.

Spot the impact of advertising campaigns.

Imagine your biggest rival just launched a massive ad blitz. With Blask, you'll see the ripple effect in real-time. You'll witness immediate spikes in brand interest and observe how these shifts affect long-term market share.

Blask gives you the edge to react quickly and adapt your strategy based on hard data.

Track your market position like a pro.

Think of the brand table in Blask as your personal leaderboard. Brands are ranked by market share by default, but you can shake things up by sorting based on eGGR, eFTD, or even YoY/MoM growth.

This data turns brand development into an engaging game, where climbing the ranks involves strategic moves and careful planning, much like leveling up in a role-playing game.

And just like in any good RPG, there's always a boss fight waiting at the top—a showdown with the market champion. To win, you'll need to master your strategy, optimize your resources, and outmaneuver the competition. It's all about proving you're the hero of the iGaming market.

See how you stack up against the competition.

Your brand just grew by 10%—sounds like a win, right? But before you celebrate, consider this: what if every other brand grew by 20%? Suddenly, that 10% doesn’t look as impressive.

Blask helps you spot these discrepancies faster than ever, allowing you to identify potential issues, whether it’s a need for product improvement, better customer support, or a more effective marketing strategy.

With Blask, you have the tools to not only monitor the market but also to gain deep insights into your brand’s performance, compare it with competitors, and make data-driven decisions that can take your brand to the next level.

Case 4. Identify the nearest competitors.

In the wild west of iGaming, it's not just about being the biggest and baddest brand in town. It's about knowing who's nipping at your heels, ready to steal your spot at the top.

Blask’s comprehensive database includes all iGaming brands, sorted by market share, eGGR, eFTD, or YoY/MoM growth. This allows you to pinpoint your nearest competitors and strategize your next move.

As discussed in our article "How to track your nearest iGaming competitors with Blask," understanding who you're up against is the first step to climbing the ranks. Blask makes this easy, even if your competition isn't the biggest name in the industry.

Everyone knows the biggest, most famous, and successful brands, but can you name those at the bottom or even in the middle of the list? This is where Blask is so useful, as it knows them all!

In short, you can't leap from 100th place to 1st or even 10th in a single day. You need to gain experience and reputation at your current level before competing with the giants.

Case 5. Find a new market for your brand.

Expanding into new markets can be a game-changer for your brand, but choosing the right market is key. Blask helps you make informed decisions by not only tracking market volume but also analyzing financial metrics like eGGR and eFTD.

By combining Blask Index, eFTD, and eGGR, Blask will help you find the perfect market that plays to your strengths and fits your tried-and-true strategies like a glove.

For example, comparing the markets of Chile and Mozambique in 2023 reveals that while the eGGR values are similar, Mozambique required 2.6 million more players to generate the same revenue.

Such insights help you decide whether to focus on markets with higher player volume or those with higher spending power.

Blask's detailed market analysis can guide your strategy, whether you're looking to expand into new regions or optimize your existing market presence.

Case 6. Track brand’s performance across different countries.

A brand that dominates in one country might be a newcomer in another, or it might hold a strong position worldwide. With Blask, you can track the performance of international brands across different markets, comparing their standings and uncovering the reasons behind their success or struggles.

Just head over to a brand's page, and you'll see a map of their global presence – the countries where they've set up. Want to take a closer look? Easy – just toggle between the brand's stats in each market and watch the figures come to life.

Let's take 1xBet as an example. It ranks 5th in market share in India but only 40th in Brazil.

What's the story behind these wild differences? It could be:

• Different player profiles in different countries. The brand might not yet understand how to meet the needs of players in a new region.
• Simply the brand's young age. It's been too little time since entering the market, so the metrics are still low.
• Different levels of competition. In one region, there might be minimal competition, allowing for a quick and easy market share gain, while in another, there are already established and respected brands making competition tougher.

Blask's charts and tables provide all the data you need to analyze these scenarios, helping you understand the true reasons behind a brand's performance and how to adapt your strategies accordingly.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

• Sign up for free demo access and explore real data on the TOP-5 brands per country: Get a firsthand look at Blask's capabilities.

• Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

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