Weekly Digest

Domestic football calendars replaced World Cup gravity. Acquisition intent shifted to league openers and operator promotions, while last week’s tournament-driven spikes mean-reverted. Turkey (+24.2%) led on Trendyol 1. Lig’s 7–9 August opening round; France (+18.2%) and Guinea (+19.3%) followed. Angola (+17.9%) and the Republic of the Congo (+16.6%) filled out an Africa-heavy gainer board.

The downside sat in regulated Europe and post-World Cup Asia. Ireland (–21.5%) flipped from the prior week’s +14.9% as GRAI licensing and a 30 July consultation added friction; Singapore (–17.2%) mean-reverted after +64.8%. Slovenia (–18.4%), Switzerland (–16.8%), and the Netherlands (–15.7%) read as drift and suppression-layer compression without a single in-window shock.

Top gainers

Turkey +24.2%

Calendar effect ahead of domestic football’s return. Trendyol 1. Lig opened its 2026–27 season on 7 August with Boluspor–Manisa FK. Round 1 continued through 8–9 August with nine fixtures including Antalyaspor–Keçiörengücü and Bodrum FK–Bursaspor. 

Guinea +19.3% 

On 4 August Guinée Games announced a 250,000,000 GNF (28,500 USD) jackpot on Better Barn House Bonanza, reinforcing the Premier Bet–backed platform’s visibility during its Vegas Festival daily-drops campaign. 

France +18.2%

L’Équipe’s broadcast schedule placed multiple Ligue 1 friendlies inside the reporting week, including Lens–Sunderland and Rennes–Brentford matchup on 8 August and Marseille fixtures on 8–9 August, all on Ligue 1+. 

Angola +17.9% 

The Instituto de Supervisão de Jogos kept its 30-working-day transitional licensing window open under the new Gaming Activity Law. The window opened on 17 July and remained active through the reporting week, giving operators a path to provisional approval before the Q4 2026 public tender. 

The Republic of the Congo +16.6% 

No clear country-specific trigger surfaced during the reporting week.

Top decliners

Ireland –21.5% 

Event hangover after the prior week’s +14.9% surge. Remote betting licences under the Gambling Regulation Act 2024 commenced on 1 July 2026. On 30 July GRAI opened a public consultation on draft regulations for licensed games, record-keeping, and consumer alerts — adding compliance friction atop a market that had already priced in the July licensing headline. 

GRAI — Gambling Regulatory Authority of Ireland. 

Slovenia –18.4% 

Drift on a structurally restricted market. The Prva Liga Telemach fourth round (Celje–Olimpija, 8 August) supplied domestic football activity. However, Slovenia’s land-based-tethered licensing model and active FURS blocking of unlicensed sites provide no discrete suppression event inside the reporting window to explain the cut. 

FURS — Financial Administration of the Republic of Slovenia.

Singapore –17.2%

On 3 August authorities reported the completion of a May–July sweep. 60 arrests, 600+ blocked sites, S$730,000 seized (USD$570,616). Index mean-reverted once the enforcement headline cycle faded. 

Switzerland –16.8% 

Drift despite a busy sports calendar. Sierre-Zinal (8 August), the FISU triathlon in Nyon (7–9 August), and Swiss Super League fixtures including Servette–Grasshoppers (8 August) and Lugano–Zürich (9 August) filled the week, yet none maps cleanly to declining acquisition intent. 

Netherlands –15.7%

Suppression-layer compression without a discrete in-window shock. 

Market spotlight: Turkey | +24.2%

Turkey posted the week’s largest move. The print coincided with Trendyol 1. Lig Round 1 on 7–9 August, the final three days of the reporting window.

The driver is a second-tier calendar effect. TFF scheduled 1. Lig to start on 7–10 August — a week ahead of Süper Lig (14–17 August). It puts former top-flight clubs Antalyaspor, Kayserispor, and Fatih Karagümrük back in competitive action. Blask will watch 14–17 August for Süper Lig Round 1: sustained elevation confirms a full domestic-season re-base. A fade after the top-flight opener would reclassify this week as second-tier-only gravity.

Regional snapshot

Europe 

France’s +18.2% on Ligue 1 pre-season broadcasting led the regional upside, while Ireland’s –21.5% flip from the prior week’s +14.9% defined the downside. The Netherlands (–15.7%), Slovenia (–18.4%), and Switzerland (–16.8%) extended a soft patch across regulated Western and Central European markets. Germany (–10.5%, outside the top-five decliners) also cooled after the prior week’s +32.1% preseason surge.

Asia-Pacific 

Turkey’s +24.2% dominated the regional board on Trendyol 1. Lig’s 7–9 August opening round, the largest absolute mover globally. Singapore’s –17.2% mean-reverted after the prior week’s +64.8% World Cup enforcement bounce. Bangladesh (+15.1%, outside the top-five gainers) added a second APAC green print, while Myanmar (+13.5%) rounded out mid-tier gains without breaking the top five.

Africa

A broad green cluster led the continent. Guinea (+19.3%), Angola (+17.9%), and the Republic of the Congo (+16.6%) occupied three of the global top-five gainers, with Colombia (+16.1%) and Bangladesh competing at similar magnitudes outside the cut. No African market appeared among the top-five decliners; the prior week’s Botswana (+23.3%) and Senegal (+21.1%) gains rolled off the leaderboard entirely as the World Cup and AFCON-bid hooks faded.

Next week watchlist

Turkey — Süper Lig Round 1 (14–17 August)

Lig MD1 completed on 7–9 August. Trendyol 1. Lig MD1 closes on 10 August with Pendikspor–Batman Petrolspor. The top flight opens 14 August with Galatasaray–Çorum FK, followed by Beşiktaş–Eyüpspor and Gençlerbirliği–Fenerbahçe on 15–16 August. Direction depends on whether second-tier gravity converts into sustained Süper Lig elevation.

France — Ligue 1 pre-season closure and season launch runway

Pre-season friendlies continue through 16 August. The championship opens 21 August with Marseille–Strasbourg. Watch whether the +18.2% print extends into the final pre-season week or mean-reverts before MD1.

Ireland — GRAI consultation and licensing compliance settle

The public consultation on draft regulations runs until 20 August. Remote betting licences are already live from 1 July. A second consecutive decline would confirm regulatory friction as a suppression layer rather than a one-week hangover from the prior report’s +14.9%.

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

Mean-reversion after last week’s deep cuts set the tape. Singapore bounced +64.8% after –58.3%; Uzbekistan (+31.9%) finally opened legal iGaming market with two brands; Germany (+32.1%), Vietnam (+28.1%), and Botswana (+23.3%) followed on preseason, enforcement, and AFCON-bid hooks.

Alberta’s –71.0% led the downside — a post-launch hangover, briefly spiked by a July 29 Entain PR flash that reverted within an hour. Russia (–56.7%), South Korea (–29.2%), Ecuador (–28.7%, second straight week), and Queensland (–23.9%) filled out the board.

Top gainers

Singapore +64.8% 

After the prior week’s –58.3% plunge, Index mean-reverted hard. Last week Blask wrote about the GemBet shell-company operation. The government reported nine arrests, six frozen entities, more than S$39,000 seized. Singapore was last week’s top decliner, but this week’s print is a technical bounce from that suppressed base.

Germany +32.1%

Club preseason supplied the hook. On July 30 Bayern Munich beat Rottach-Egern 15–0 in a friendly, and Borussia Dortmund played tour matches in Japan on July 29 and August 1. 

Uzbekistan +31.9% 

Licensing day landed mid-window. On July 31 Olimpbet and Oltinbet became the first two iGaming brands. This historical move was made after more than a year of legalisation without a live licence. 

Vietnam +28.1% 

Enforcement chatter concentrated acquisition intent. On July 31 the Ministry of Public Security announced the prosecution of 26 suspects in a multi-province Bong88 / lô-đề ring spanning Ho Chi Minh City, Can Tho, and An Giang, with turnover described in the tens of billions of dong.

Botswana +23.3% 

Continental hosting politics filled the football vacuum. On July 24 Cosafa / BFA president Tariq Babitseng confirmed that South Africa, Botswana, and Zimbabwe had submitted a joint bid to host AFCON 2028. 

Top decliners

CA-Alberta –71% 

Event hangover after the July 13 regulated go-live, with one intra-week flash that did not save the print. As for now, 22 iGaming brands operate in Alberta. On July 29 Entain announced Sports Interaction and PartyCasino under AGLC licences, producing a ~1-hour Index spike that snapped straight back. 

Russia –56.7% 

No in-window catalyst was reported. 

South Korea –29.2% 

Continued event hangover with no marquee replacement fixture. K League and Sports Toto rounds continued — round 42 closed August 1–2 with another first-prize rollover into a KRW 4.6B pool ($3.2M)— but that calendar effect did not offset the baseline compression. 

Ecuador –28.7% 

Liga Pro fixtures continued through the window, but no discrete in-window regulatory shock or marquee sports hook dated inside the reporting week.

AU-Queensland –23.9% 

Calendar gap inside the Northern Winter Racing Carnival. The Mackay Cup closed on July 25, and Townsville’s feature weekend (August 1 Guineas lead-in, August 8 Cup) had not yet rebuilt equal wagering gravity. 

Market spotlight: CA-Alberta | –71.0%

No other market moved farther this week. Alberta’s posted a –71.0% WoW two weeks after the July 13 market launch, when 22 platforms went live and first-week activity was still elevated. On July 29 Entain announced two brands — Sports Interaction and PartyCasino — starting to work in Alberta under AGLC licences.

That flash was branded-search spike, not a demand re-base. The –71.0% remains a post-launch hangover two weeks after go-live. Blask will watch whether Alberta re-bases as more registered brands go live before the October 13 grace-period cliff. 

Regional snapshot

Europe

Germany’s +32.1% on Bayern / Dortmund preseason gravity led the green board, with Ireland (+14.9%) adding a quieter lift outside the top five. Hungary (–20.6%) extended a second soft week after the prior reports –34.3%, keeping Central Europe on the wrong side of the ledger.

Asia-Pacific 

Singapore’s +64.8% bounce after the prior week’s –58.3% defined the regional upside, while Vietnam’s +28.1% on the July 31 Bong88 prosecution added a second APAC gainer. South Korea (–29.2%) and Queensland (–23.9%) carried the downside; Cambodia (–16.9%) stayed soft for a second consecutive report without reclaiming the top-five cut.

Africa 

Southern African football politics and mid-tier Index lifts shared the tape. Botswana’s +23.3% on the AFCON 2028 joint bid led the continental WoW board; Senegal (+21.1%), Namibia (+20.8%), and South Africa (+12.9%, +2.1 million absolute) filled out a broad green cluster. Mali (–19.7%) remained the clearest African decliner, still soft after the prior week’s operator-suspension print.

Next week watchlist

Germany — Bundesliga 2

Competitive football returns August 7 Bundesliga 2 MD1. Blask will watch whether Index holds the +32.1% preseason lift or needs those fixtures to stay elevated.

Uzbekistan — first weeks of licensed betting

Olimpbet’s and Oltinbet’s July 31 authorisation is a structural open, not a one-day spike. Direction depends on whether acquisition intent sustains past the licence headline into August product and payment chatter.

Alberta — post-launch settle vs second compression

The iGaming market in Alberta can grow as more brands start operating under a licence. 

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

A broad post-World Cup downtrend set the tone: the tournament closed July 19 and major domestic football leagues have not yet restarted, so acquisition intent compressed across many markets without a replacement fixture calendar. 

Top gainers

Netherlands +23.5% 

Club football supplied the hook: Ajax opened its competitive season with a 4–1 away win over Vojvodina on July 23 in UEFA Conference League second-round qualifying — Míchel Sánchez’s official debut as head coach. The result lifted Index momentum in a week when the World Cup hangover otherwise dominated European search. 

Angola +13.9% 

After the prior week’s –23.4% decline, Angola mean-reverted as the Gaming Supervision Institute pressed the formalisation agenda. 

Context: on July 16, ISJ presented a phased regularisation plan for social gaming intermediaries — fixed premises only, 1,000-metre distance rules, transition through December 14. This news kept licensing and compliance chatter inside the Index window.

Venezuela +9.2% 

Сontinental club football returned to the search tape. Universidad Central hosted Santos in the Copa Sudamericana knockout playoff first leg on July 21 in Valencia (relocated after the June earthquakes), falling 4–1. The fixture triggered acquisition intent around Venezuelan sides still alive in CONMEBOL competition. 

Switzerland +9.0% 

Lottery calendar supplied the in-window hook. Loterie Romande confirmed CHF 13.8M ($17M) rolled into the next Wednesday draw, which lifted the iGaming interest in the country. 

Tunisia +8.6%

Domestic club calendar effect: Espérance Sportive de Tunis opened preseason friendlies during its Aïn Draham camp, beating ES Khémir 2–0 on July 24. The Sang et Or schedule kept football-linked search active in an otherwise quiet Maghreb window. 

Top decliners

Singapore –58.3% 

The World Cup closed July 19; on July 25 police confirmed that intensified operations from May 1 through July 20 produced 60 arrests or investigations, 600-plus site/app blocks, and more than S$600,000 (US$465,122) in denied gambling-linked transactions. With tournament gravity gone and enforcement still visible, Index compressed hard. 

Panama –41.5% 

The Blask Index decline tracks the end of the FIFA World Cup on July 19: with no major domestic league calendar filling the gap, acquisition intent compressed. 

Slovenia –39.8% 

There is the same World Cup hangover: tournament gravity expired July 19 and major European leagues have not yet restarted, so Index fell without a replacement football hook of equal scale.

Peru –38.9% 

There are two reasons why iGaming interest dropped in Peru. The first one is that the World Cup expiry set the base decline. On top of that, active suppression deepened the print. And the second reason is regulatory enforcement. On July 21, Mincetur (local regulator) blocked 36 unlicensed remote gaming and sports-betting platforms under Law No. 31557, and seized 39 illegal slot machines across Lima, Lambayeque, and Piura. 

Mali –36.8%

On July 22, authorities suspended BET 223, Premier Bet, and 1xBet over a fiscal dispute. Supply-side friction is on the top of the broader post-World Cup downtrend. 

Market spotlight: Singapore | –58.3%

The post-final vacuum after July 19 met a mid-week enforcement dump. Police’s July 25 readout closed the broader World Cup suppression window (May 1–July 20): 60 arrests or investigations, 600-plus site/app blocks, and more than S$600,000 (US$465,122) in denied gambling-linked bank transfers. Separately, a July 22–24 islandwide sweep netted nine GemBet-linked arrests and froze over S$39,000 (US$30,234) in suspected proceeds from shell-company payment rails.

That combination — tournament hangover plus a public enforcement tally — is a suppression layer on top of an expired sports hook. 

Regional snapshot

Europe 

The regional soft patch is mainly the World Cup hangover: the final closed July 19 and major domestic leagues have not restarted, so Blask Index compressed across Central and Eastern Europe (Lithuania –36.2%, Hungary –34.3%, Slovenia –39.8%). Netherlands (+23.5%) and Switzerland (+9.0%) led the green board on Ajax’s Conference League qualifier and Swiss Loto calendar. Italy (+5.0%) sat just outside the top-five gainers with a steadier mid-single-digit lift.

Asia-Pacific

The region owned the deepest WoW cuts. Singapore’s –58.3% led on World Cup expiry plus the July 25 enforcement tally. Cambodia’s –32.1% extended the soft APAC tape without a shared in-window catalyst. Philippines (+7.6%, +2.3 million absolute) was the clearest regional counterweight on volume, though it missed the top-five WoW% cut.

Africa 

Continental downside also tracks World Cup expiry without a replacement league calendar of equal scale — Mali’s –36.8% was the clearest African print on that hangover, compounded by the July 22 operator suspensions. Angola’s +13.9% bounce after the prior week’s –23.4% print and Tunisia’s +8.6% on Espérance preseason held the upside. Mozambique (+5.4%) added a quieter continental lift outside the top five.

Next week watchlist

The July 27–August 2 window lacks major sports catalysts of World Cup scale. Top European leagues remain in preseason, and no global tournament resets the calendar, so direction is hard to call. Blask will watch whether Index keeps mean-reverting from the post-final hangover or stabilises as local club fixtures (Conference League returns, CONMEBOL knockouts, domestic friendlies) slowly refill the search tape.

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

Domestic football calendars and mid-single-digit African momentum defined the upside, while exited World Cup sides, new statute days, and payment-rail friction set the downside. 

Russia (+14.5%) and Greece (+14.3%) led the gainers on Super Cup and Super League / EEEP catalysts. Moldova (+11.5%) bounced without a clear hook, and Guinea (+10.7%) plus Liberia (+7.3%) rounded out the board on AFCON-qualifier and national-team news. 

Norway’s –24.3% was a clean event hangover after the England exit. North Macedonia (–25.4%), Kazakhstan (–25.8%), and Costa-Rica (–26%), and  Neuquén’s –26.1% carried active suppression without reason. 

Interesting that Argentina and Spain — two World Cup finalists — didn’t appear in the top gainers. The logic tells that there should be a huge spike, but, surprisingly, they didn’t demonstrate a large growth.

Top gainers

Russia +14.5% 

Domestic football supplied the hook: Zenit St. Petersburg and Spartak Moscow contested the Russian Super Cup on July 18 in Nizhny Novgorod, finishing 1–1 before Zenit won 4–2 on penalties. The derby-grade final lifted Index momentum. Russia is a new entrant versus the prior week’s leaderboard.

Greece +14.3% 

After the prior week’s –20.7% decline, Greece mean-reverted as two mid-week catalysts landed together. The first catalyst is the Stoiximan Super League 2026–27 fixture draw, posted on July 16. The second catalyst is the Hellenic Gaming Commission’s annual report the same week, which put 2025 GGR at roughly €3.07B with remote play at 38.8%.

Moldova +11.5% 

Moldova enters the gainers list as a new name versus the prior week’s top 10. The 2026–27 Moldovan Liga opened on June 27 and continued through early July, but no discrete in-window fixture or policy shock stands out as the driver.

Guinea +10.7% 

There was no trigger during the reporting window.

Liberia +7.3% 

The same situation — no trigger found during the reporting window. 

Top decliners

AR-Neuquén –26.1%

No province-specific regulatory shock or sports hook explains the print. 

Costa Rica –26.0%

Costa Rica did not qualify for the 2026 World Cup, and also no clear country-specific trigger dated inside the reporting week surfaced.

Kazakhstan –25.8% 

No clear in-window catalyst has been found. 

North Macedonia –25.4% 

Classic mean-reversion plus policy: after the prior week’s +17.0% surge, Index compressed as the updated Law on Games of Chance entered force on July 14, bringing giveaway permits, advertising limits, and the 500-metre school-distance rule into effect. 

Norway –24.3% 

Event hangover after a historic World Cup run: Norway stunned Brazil in the round of 16 on July 5, then fell 1–2 after extra time to England in the quarter-finals on July 11. These events took place before the reporting window, and there was no replacement fixture. As a result, Blask Index dropped. 

Market spotlight: drift without a trigger

One of the brightest things of this week is that several countries posted a decline without clear in-window catalysts. Neuquén (Argentinian province) led the downside board at –26.1% even as Argentina advanced through the World Cup semi-final and into the July 19 final. 

Costa Rica followed at –26.0%, its second consecutive top-decliner appearance after the prior week’s –25.5%, still without a dated sports or enforcement hook inside the reporting window.

Kazakhstan’s –25.8% sits in the same bucket: banks’ multi-month payment blocks and the Unified Betting Accounting System are the structural backdrop, but no fresh statute, raid, or fixture dated to July 13–19 explains this week’s specific print.

The last week of the FIFA World Cup meant fewer matchups. It led to the decline in bettors’ activity. This pattern is especially bright in small countries.

Regional snapshot

Europe 

The region split between explained and unexplained prints. Russia (+14.5%), Greece (+14.3%), and Moldova (+11.5%) led the upside on the Super Cup, Super League / EEEP, and a technical bounce. North Macedonia’s –25.4% and Norway’s –24.3% were cleanly classified as law-day suppression and World Cup hangover. Azerbaijan’s –24.1% extended the eastern-European soft patch after a prior-week +12.3% appearance.

Asia-Pacific 

No market from the region made the top-five gainers board. Kazakhstan’s –25.8% was the headline APAC move — and one of the week’s clearest drift prints, with no fresh in-window catalyst. Malaysia’s –21.8% reversed the prior week’s +24.5% surge and reads as mean-reversion rather than a new enforcement shock.

Africa

Guinea (+10.7%) and Liberia (+7.3%) held the regional upside on national-team news (CAF venue request; cancelled US friendly). The downside remained heavier: Morocco –24.1% and Angola –23.4% led continental compression without a single shared sports narrative tying the African decline board together.

Next week watchlist

Argentina / Spain — post-final mean-reversion 

The July 19 World Cup final closes the tournament. Expect Index give-back in Argentina and Spain early in the July 20–26 window as event gravity expires without a replacement fixture of equal scale.

Drift markets — rebound watch 

Neuquén (–26.1%), Costa Rica (–26.0%), and Kazakhstan (–25.8%) all compressed without a clear in-window catalyst. Markets that fall hard with no visible trigger often snap back sharply the following week.

North Macedonia — law-day follow-through 

After the July 14 Law on Games of Chance entered force and Index fell –25.4%, the next print shows whether suppression deepens under enforcement or whether the prior spike’s hangover has already done most of the damage.

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

Enforcement and statute headlines outran matchday gravity this week. South Korea led at +90.8% on a Polymarket legality review, Turkey extended a second consecutive climb at +49.0% after a $2.2B illegal-betting raid, and Malaysia held a second straight gain at +24.5% despite Op Soga XI arrests topping 500. Bangladesh and Ukraine entered the top five as new markets on the Gambling Prevention Act’s July 1 start and PlayCity’s first-year enforcement numbers.

The downside was mostly an event hangover. Bolivia (–42.9%), Japan (–29.9%), and Paraguay (–27.6%) mean-reverted after prior-week spikes and, for Paraguay, a July 4 Round of 16 exit to France. Mali (–55.2%) led absolute declines with no clear country-specific trigger; Costa Rica (–25.5%) drifted without a domestic catalyst.

Top gainers

South Korea +90.8%

+90.8% — this is a true anomaly among different countries Blask is monitoring. But South Korea has a clear reason to post this huge growth. 

On July 10, the Broadcasting, Media and Communications Review Committee confirmed it would hear Polymarket’s defense before ruling whether the prediction market falls under the National Gambling Control Commission Act. 

That review sits on top of an ongoing World Cup illegal-betting crackdown — tip rewards, site blocks, and an intensive reporting period through August — so legality searches and Sports Toto alternatives moved together.

Turkey +49.0%

Turkey has a second consecutive reported appearance after the prior week’s +28.4%. 

Istanbul cybercrime units, coordinating with MASAK (Financial Crimes Investigation Board), detained 68 suspects on July 10 in a probe covering more than 100,000 transactions and roughly 76.3B lira (~$2.22B) tied to illegal betting and crypto laundering. 

The national team exited the World Cup in June; the demand spike is enforcement-led, not matchday gravity.

Malaysia +24.5%

Malaysia’s second consecutive gainer week lifted Blask Index after the prior week’s +24.8%. 

On July 6, Bukit Aman reported 554 arrests, 442 raids, RM3.25 million (~$796M) in detected betting transactions, and 263 platforms flagged under Op Soga XI, which runs through the July 19 final. 

World Cup event gravity continues to outweigh enforcement drag for search volume.

Bangladesh +20.9% 

This country has made a historical move. The Gambling Prevention Act, 2026 took effect on July 1 after gazettal, replacing the outdated 1867 Public Gambling Act. Online-betting offences, VPN/mirror penalties, and fines up to Tk 5 crore ($404,300) for platform operators were defined. First-week implementation coverage kept acquisition intent elevated around what is newly illegal and how enforcement will run.

Ukraine +20.4%

Mid-week coverage of PlayCity’s first-year results circulated again: 250 licences issued, more than 4,100 illegal sites blocked, and heavy fines for advertising and organisational breaches. 

With Ukraine absent from the World Cup, the move reads as regulated-market attention around licensing and black-market takedown, not tournament event gravity.

Top decliners

Mali –55.2% 

Mali posted the week’s largest absolute decline. No clear country-specific trigger surfaced inside the July 6–12 window.

Bolivia –42.9% 

Bolivia reversed the prior week’s +51.7% surge, falling after CONMEBOL knockout gravity that had lifted a non-qualifying market faded. 

An AJ raid in Cochabamba on July 6 seized five illegal machines, but that local land-based action does not explain a nationwide –42.9% swing. The dominant pattern is mean-reversion off last week’s  peak.

Japan –29.9%

Japan compressed after the prior week’s +47.5% spike around the June 29 Brazil Round of 32 exit. With the Samurai Blue out and no replacement knockout fixture, residual search demand unwound through the Round of 16 window. It is a standard post-elimination hangover the prior digest flagged as the next risk for this market.

Paraguay –27.6%

Paraguay fell after the prior week’s +20.9% gain and a July 4 Round of 16 loss to France (1-0 on a Mbappé penalty). The Albirroja’s Germany upset had carried demand into the R16. Once that hook closed, the index mean-reverted without a domestic replacement catalyst.

Costa Rica –25.5% 

Costa Rica showed a decline with no clear country-specific trigger in-window. 

Market spotlight: the South Korean anomaly | +90.8%

South Korea posted the week’s largest WoW move. On July 10, the Broadcasting, Media and Communications Review Committee said it would hear Polymarket’s defense before deciding whether the prediction market falls under the National Gambling Control Commission Act. That mid-week legality fight landed on top of an ongoing World Cup crackdown — tip rewards, site blocks, and an intensive reporting period through August.

The mechanism is regulatory uncertainty, not national-team event gravity. Searches concentrated on whether prediction markets count as illegal gambling and what remains available via Sports Toto. A block or formal illegality finding would extend the cycle. 

Regional snapshot

Europe

Ukraine (+20.4%) was Europe’s sole top-five gainer, driven by PlayCity licensing and illegal-site blocking coverage rather than World Cup participation. Greece sat just outside the top-five decliners at –20.7% as the EEEP (Hellenic Gaming Commission) opened a July player-identity tender inside a wider black-market reform package. Turkey’s +49.0% (Europe/West Asia border market in Blask coverage) dominated absolute European-adjacent volume.

Asia-Pacific

South Korea (+90.8%), Malaysia (+24.5%), Bangladesh (+20.9%), and Japan (–29.9%) defined the region. Enforcement and statute changes carried Korea, Malaysia, and Bangladesh. Japan’s hangover after the Brazil exit pulled the other way. Malaysia’s second straight +24%–class print confirms Op Soga XI is raising search friction without yet collapsing tournament-driven demand.

Africa

Mali (–55.2%) led global decliners with no verified in-window catalyst, while Ethiopia (+18.1%) appeared among broader gainers outside the top five. With few African national teams still alive deep in the bracket, continental Blask prints are splitting between residual World Cup drift and idiosyncratic local moves — Mali the clearest unexplained compression this week.

Next week watchlist

World Cup semi-finals (July 14–15) 

Four remaining nations will concentrate global event gravity into two fixtures before the July 18 third-place match and July 19 final. Expect bilateral spikes in the semi-finalists and secondary lift in neighbouring non-qualifiers that track CONMEBOL/UEFA brackets.

Polymarket ruling in South Korea

The July 10 hearing window leaves a corrective decision pending. A block or formal illegality finding would extend Korea’s legality-driven search cycle. A deferral would test whether the +90.8% print sticks without a fresh headline.

Gambling Prevention Act enforcement in Bangladesh

First full weeks under the July 1 statute. Watch for DPI/blacklist notices or operator takedowns. They would keep acquisition intent elevated around compliance and alternatives, or flip the print if payment friction arrives faster than curiosity.

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

The FIFA World Cup’s Round of 32 redrew the demand map. Forty-eight group-stage matches gave way to sudden-death knockout football, and every country whose team played a high-drama R32 fixture appeared among the week’s top movers. Alongside World Cup-driven gains, a strong mean-reversion current ran through the data. Three of last week’s five decliners — Turkey (–19.2%), Malaysia (–22.6%), and France (–20.2%) — reappeared in the gainers. The prior week’s top three gainers — Hungary (+37.5%), Latvia (+23.9%), and Uzbekistan (+18.4%) — all reversed sharply.

Three of this week’s top five decliners are US states. Oklahoma (–50.1%), North Carolina (–41.6%), Minnesota (–41.2%), and Virginia (–38.6%) compressed in near-lockstep. Uzbekistan’s –39.4% is among decliners too. Its World Cup group stage ended within the window after two heavy defeats, with no replacement catalyst following elimination.

Top gainers

Bolivia +51.7%

Bolivia did not qualify for 2026, but in a country where football governs the cultural calendar, the World Cup Round of 32 carries full event gravity regardless. Four CONMEBOL sides — Paraguay, Argentina, Ecuador, and Colombia — played knockout matches this week, and Bolivia’s football-driven iGaming demand tracks those results closely.

Japan +47.5%

Japan’s index posted a growth following the national team’s Round of 32 exit against Brazil at Houston Stadium on June 29. A 1-0 lead before a Gabriel Martinelli stoppage-time goal sealed a 2-1 defeat. 

Turkey +28.4% 

Turkey’s Blask Index reversed the prior week’s –19.2% suppression. The country exited Group D on June 25, before the reporting window, but World Cup Round of 32 action drove peak demand.

Norway +25.9% 

Norway advanced from the Round of 32 with a 2-1 win over Côte d’Ivoire on June 30, immediately entering the anticipation window for a July 5 Round of 16 clash with Brazil at MetLife Stadium. Norway’s first World Cup since 1998 — headlined by Haaland’s 16-goal qualifying campaign — has generated consistent iGaming demand. The R32 win and R16 preview in a single week pushed the index to a tournament high.

Malaysia +24.8%

Malaysia’s index recovered from the prior week’s –22.6% enforcement-driven decline. The Royal Malaysia Police arrested 331 suspects under Op Soga XI through June 29 while demand continued climbing. Round of 32 event gravity is currently outrunning enforcement drag.

Top decliners

US: Oklahoma –50.1%, North Carolina –41.6%, Minnesota 41.2% 

🔥 This weekly digest edition is unusual because three US states are among the top five decliners.

There is no clear in-window catalyst, although FIFA World Cup matchups are continuing to take place in the United States. They could drive users’ interest, but had not. 

Hungary –44.0% 

Hungary’s index declined after the prior week’s +37.5% surge, mean-reverting as the initial news burst around PM Magyar’s order to audit Szerencsejáték Zrt peaked without new legislative developments sustaining it. With Hungary absent from the World Cup, there was no replacement hook for the departing reform narrative.

Uzbekistan –39.4% 

Uzbekistan’s index reversed the prior week’s +18.4% gain, following its World Cup group-stage elimination after defeats to Portugal (5-0) and DR Congo (3-0). Bettors’ interest peaked with participation and faded immediately once the group stage concluded. It is a standard pattern for a market with no licensed domestic infrastructure to sustain baseline demand.

Market spotlight: Japan | +47.5%

🔥 The figure is almost entirely attributable to a single match: Brazil 2-1 Japan in the Round of 32 at Houston Stadium on June 29.

It was a 2-1 defeat in which the Samurai Blue led 1-0 through Kaishu Sano’s 29th-minute strike before losing to Gabriel Martinelli’s stoppage-time winner. Japan’s fifth consecutive Round of 32 elimination produced a demand signal closer to a win than a defeat. Leading the tournament favourite until the final minute kept the counterfactual alive, sustaining media coverage, social discussion, and iGaming search activity well beyond the match.

A comfortable loss collapses search interest within 24 hours; a last-second exit extends it. Japan’s index will compress as the team is now out, but the World Cup runs through July 19, and four of Japan’s group-stage opponents remain in the bracket. It gives Japanese bettors a continued stake in the tournament beyond national team elimination.

Regional snapshot

Europe

Norway (+25.9%) and France (+21.1%) both advanced from the Round of 32 and carry elevated demand into Round of 16 fixtures this weekend. Germany’s +24.3% came with a sobering note. The national team was eliminated by Paraguay on penalties on June 29, with the shock exit generating tournament-peak search volume in Germany. 

Hungary (–44.0%) and Latvia (–34.3%) sharply reversed their prior-week gains, both lacking World Cup participation or fresh domestic catalysts to sustain elevation beyond the first news cycle.

Asia-Pacific

Japan’s +47.5% made it the region’s standout, driven by a nationally resonant Round of 32 near-miss against Brazil — narrow enough to sustain rather than kill post-match search demand. Malaysia’s +24.8% recovery against active Op Soga XI enforcement (331 arrests, RM2.77 million seized through June 29) confirms that World Cup event gravity is currently the dominant force. Uzbekistan’s –39.4% followed group-stage elimination cleanly: demand peaked with the last match and did not survive exit.

Africa

Egypt (–38.7%) was the continent’s only top-10 mover, declining despite advancing past Australia on penalties on July 3. The pattern reflects a mid-tournament trough between Egypt’s group-stage peak and the late-week R32 result, which arrived too close to the data cutoff to fully register. South Africa, last week’s +7.8% gainer, exited via a June 28 Round of 32 loss to Canada, removing the event gravity that had sustained its elevated index.

Next week watchlist

R16 started

Round 16 of the FIFA World Cup is taking place from 4th to 7th July. Blask expects the increase of bettors’ interest. As practice showed, the interest could increase in both countries qualified and not qualified to the World Cup. 

Turkey — MASAK individual fine rollout (Paymix case) 

MASAK — Financial crimes investigation board.

Turkish prosecutors hold records linking 3.2 million citizens to illegal betting platforms. If fine notices begin circulating in the week of July 6–12, Turkey could record its first non-sporting suppression event. It will be a structural test of whether personal-liability enforcement moves the demand signal where domain-blocking has not.

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

The 2026 FIFA World Cup’s group-stage finale provided the organising tension of the week — but the markets that moved most weren’t watching the matches. The clearest signal of June 22–28 came from regulation: Hungary’s government-mandated casino concession review generated the week’s largest absolute gain (+37.5%), Latvia added nearly +24%.

The decliners split cleanly between suppression and hangover. Malaysia led the enforcement story — Op Soga XI had run two full weeks by the reporting period’s end, with 331 arrests and 185 platforms blocked nationally. France fell –20.2% as three dominant Group I victories (3-0, 4-1 outcomes) drained the uncertainty premium that drives licensed-market betting searches. 

Top gainers

Hungary +37.5%

Pressure started the previous week and gained its full force in this one. On June 18, Transport Minister Vitézy Dávid announced the government’s formal order to audit all casino concessions granted by the Orbán administration — contracts running as far as 2061, awarded in the weeks immediately before April’s election. On June 19, a Portfolio.hu investigation published the article about why the pressure is acute: LVC Diamond Kft., the sector’s dominant concessionaire, generated a huge revenue but paid just 15% tax. The system was built on the logic that the more LVC Diamond Kft. earned, the less taxes it paid. 

Latvia +23.9%

Like in Hungary, key triggers occurred in the previous week and have been proceeding to influence in this week. Two structural developments converged on the Latvian market in the days surrounding the reporting window. FDJ Group’s €960 million acquisition of Entain’s Baltic-facing Enlabs business, announced June 15, repositioned the market’s dominant operator under new state-backed French ownership. Lithuanian operator 7bet simultaneously went live in Latvia on June 12 with a dedicated local CEO and Comtrade Gaming’s platform.

Uzbekistan +18.4% 

Uzbekistan’s World Cup group-stage fixtures generated betting search activity in a market with zero licensed domestic operators. Portugal beat Uzbekistan 5-0 in Houston on June 23; the DRC won 3-0 in Atlanta on June 27. Those scorelines drove significant offshore bookmaker searches, confirming that event gravity overrides regulatory infrastructure gaps when national team participation creates a sudden, high-profile betting hook.

US-Illinois +17.3%

Illinois posted a second consecutive week in the gainers column, following last week’s +32.2%, on sustained World Cup betting volume through the group-stage finale. The June 25 Turkey 3-2 upset of the USA was the reporting period’s highest-profile fixture for Illinois sportsbooks, translating into multi-platform handle surges in a state that has sustained above $1B in monthly sports betting handle for seven consecutive months.

Costa Rica +16.9% 

Costa Rica posted a second consecutive gain — substantially lower than the prior week’s +54.4% but positive for the second week running. Debate around legislative file 25.600 are continuing, which would create the country’s first dedicated gambling licensing authority and target an illegal market that currently controls 53% of all lottery and betting activity. No parliamentary vote date has been set under the Fernández Delgado administration.

Top decliners

Algeria –24.3% 

The current week had two matchups: a 2-1 Algeria win over Jordan on June 22 and a 3-3 draw with Austria on June 27. The peak of betting interest cooled down these two events. It could rise as the next matchup which Algeria plays will take place on 3rd July. 

Malaysia –22.6% 

The part of June (from 10th to 19th) was dedicated to Op Soga XI — the Royal Malaysia Police’s nationwide enforcement operation. It targeted illegal World Cup betting. As a result,1,156 arrests and 868 raids were made in Kuala Lumpur alone through June 23, and 331 additional arrests and 293 raids nationally by June 29. The Malaysian Communications and Multimedia Commission blocked 185 websites, platforms, and social media accounts identified for football wagering promotion. 

France –20.2%

France won all three Group I matches by margins that offered bettors minimal uncertainty to price: 3-1 Senegal, 3-0 Iraq, 4-1 Norway. Blask’s own analysis of the reporting period noted that the June 22 rout of Iraq immediately produced a –1.35% WCI decline. Like in Algeria, users’ interest cooled down after successful matchups. The next matchup will take place on the 1st July, so France could become one of the top gainers next week. 

Bolivia –20.1%

Bolivia’s –20.1% decline is the direct mean-reversion of last week’s +56.6% spike — the third-largest prior-week gain in the dataset. Bolivia has no team in the 2026 World Cup, but the interest in the major football event is high.

Dominican Republic –19.9%

The Dominican Senate passed a new comprehensive gambling regulation bill in its first reading on June 24, creating a formal licensing, supervision, and advertising framework for the country’s 71,000-plus registered lottery and betting outlets. The legislation’s combination of stricter advertising rules, mandatory identity verification, and product restrictions created near-term compliance uncertainty for operators and players.

Market spotlight: Hungary | +37.5%

The movement traces to June 18, four days before the reporting window opened, when Transport Minister Vitézy Dávid announced a formal government order to audit all casino concessions granted by the Orbán administration. A Portfolio.hu investigation published June 19 put financial scale to the problem: LVC Diamond Kft. mudded the water where degressively structured arrangement where higher volumes attracted lower effective rates. 

The mechanism driving the search spike is regulatory anticipation rather than an event-driven betting hook. In Hungary, online sports betting licences have been theoretically open to EEA companies since January 2023 but remain practically inaccessible. But now this market is subject to active policy scrutiny from the government.

Regional snapshot

Europe

Europe delivered both the week’s top gain and its sharpest structural split. Hungary +37.5% and Latvia +23.9% rose on purely domestic forces — a concession review and a transformative acquisition — with no correlation to World Cup performance. Against them, France (–20.2%) and Italy (–19.8%) fell sharply: France on predictable Group I outcomes, Italy on the structural absence that accompanies a third consecutive World Cup non-qualification. Turkey extended its losing streak to two consecutive weeks — last week’s –24.1% deepened to –19.2% this week — even as the national team advanced past the USA with a 3-2 win in Group D.

Asia-Pacific

There is a split between enforcement and eliminating hangovers. Malaysia’s –22.6% is a confirmed suppression story with Op Soga XI active through July 19: 1,156 arrests in Kuala Lumpur alone through June 23, with 185 digital platforms blocked by the MCMC. South Korea’s –18.6% followed the team’s Group A elimination on June 24 — a 1-0 loss to South Africa removed the primary betting hook for Korean users heading into the knockout rounds.

Africa

Africa posted divergent outcomes from the same tournament week. South Africa gained +7.8% as the national team beat South Korea on June 24 and entered the Round of 32 against Canada on June 28, with World Cup event gravity sustaining elevated betting search interest. Algeria moved in the opposite direction at –24.3%, returning toward baseline after the prior week’s Argentina-match excitement. 

Next week watchlist

Casino concession review developments in Hungary

The Finance Ministry’s formal review of Szerencsejáték Zrt and all casino concession terms has no published timeline. Any interim announcement of concession revocations, structural separation proposals, or market-opening legislative drafts will sustain or accelerate the current elevated signal into the next reporting week.

Op Soga XI duration overlap with Round of 32 in Malaysia

The operation runs through July 19, covering every knockout round through the final. As fixture intensity increases from June 29 onward, continued enforcement raids and MCMC platform blocks will extend the suppression trajectory regardless of organic demand generated by the tournament’s decisive stage.

Round of 32 qualification outcome for Algeria

Algeria’s 3-3 draw with Austria on June 27 positioned them for a potential Round of 32 advancement pending group completion. Confirmation of progression to the knockout stage would produce a sharp signal rebound tied to a high-profile match against a stronger opponent. Elimination would lock in continued hangover-pattern decline with no event-based recovery catalyst until the next qualifying cycle.

Next matchups for French football team

As the betting interest cooled down after predictable matchups outcomes, the next days can lift the bettors’ activity. 

Methodology note

Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.

The 2026 FIFA World Cup’s first week led to a huge surge in betting interest across different countries. Some of them are not surprising, for example LATAM jurisdictions (3 gainers out of the top 5) and the US states, but there is one unusual player in this ranking, Japan. 

The US states — South Carolina and New York — are noticed among decliners too. The World Cup did not offset the decrease after the NBA championship.