Exploring the power of granular data in Blask Index and Relative Market Share

Blask has always stood out as a game-changer in the iGaming analytics space, offering operators the ability to stay ahead of the competition with real-time data. Now, with the introduction of daily granularity for long-term data, you can delve deeper into the dynamics of the Blask Index and Relative Market Share over extended periods. This feature enables analyzing trends day-by-day over months or even years, providing unparalleled precision and flexibility.

Why daily granularity matters.

Until now, you could only access granular daily data for shorter timeframes. When analyzing trends over years, the data was limited to monthly breakdowns, which smoothed out daily fluctuations but missed critical details.

The new feature changes this, providing operators with the ability to:

• Revisit historical trends: Examine daily market movements from years ago, uncovering patterns and responses to specific events.
• Enhance strategic planning: Use detailed daily data to refine strategies for long-term campaigns, seasonal patterns, or regulatory changes.
• Spot micro-trends: Identify short-lived spikes or dips that monthly data may overlook, which can be critical in competitive markets.

Practical applications for daily granularity.

1. Analyze the impact of annual events like IPL in India.

India's annual IPL (Indian Premier League) has always been a focal point for iGaming activity. Blask already empowers operators to monitor these events in real-time with hourly data. However, operators faced limitations when analyzing past IPL seasons, as they could only view trends in monthly increments.

Now, with daily granularity, operators can:

• Track day-by-day shifts during IPL seasons from previous years, such as user spikes during playoffs or finals.
• Correlate these shifts with marketing efforts, sponsorships, or promotions to pinpoint what worked.
• Adjust the strategies for future IPL seasons based on a clear understanding of player behavior during each phase of the past events.

For instance, an operator might discover that user engagement peaks on IPL matchdays and dips on rest days, allowing them to launch targeted campaigns or promotions during these high-traffic periods.

2. Long-term competitive analysis.

Daily granularity opens up new opportunities for iGaming operators to gain a more nuanced understanding of their competitive landscape. By examining Relative Market Share on a day-by-day basis over a year or more, operators can identify and act on trends that monthly data might obscure. Here’s how:

• Track competitive campaigns: Suppose a rival brand launches a promotional campaign or sponsors a high-profile event. With daily granularity, you can observe the precise impact of these actions on their market share, identifying the exact days when their efforts yielded results. This enables you to learn from their successes—or avoid repeating their mistakes.
• Uncover reaction patterns: A competitor’s reaction to major events such as regulatory changes, market expansions, or seasonal trends can reveal a lot about their strategy. For example, if a brand shows a sudden spike in market share during a sporting event, it could indicate a successful campaign worth benchmarking against.
• Find opportunities in gaps: Daily data makes it easier to spot periods when competitors underperform. For instance, if a rival’s market share drops significantly during non-peak months or after a major event, this might indicate gaps in their strategy. You can capitalize on these gaps by targeting the same audience with aggressive marketing or offering promotions to draw attention to your brand.
• Correlate market dynamics with player behavior: Pairing competitor data with your insights into player behavior allows you to understand not just how, but why, competitors gain or lose traction. This adds depth to your strategy, enabling more informed decisions.

3. Study seasonality and player retention.

Understanding seasonality is helpful for effective long-term planning, and daily granularity enhances this by offering fine-grained insights into how player behavior evolves over time. Here’s how iGaming operators can harness this data:

• Identify micro-trends: Daily data allows you to track patterns that monthly data might smooth over. For instance, you might discover that engagement spikes not just during holidays but also on specific weekdays due to regional preferences. These insights can help you fine-tune your marketing schedule.
• Track the post-promotion lifecycle: One common challenge in iGaming is ensuring long-term player retention after a successful promotion. With daily granularity, you can observe how engagement evolves once a campaign ends. Does interest drop immediately, or is there a residual effect? Knowing this can help you design re-engagement strategies or create complementary campaigns.
• Optimize seasonal campaigns: Seasonal peaks such as Christmas, the IPL, or the World Cup are critical for many operators. Daily data enables you to monitor not just the event itself but also the buildup and aftermath. This allows you to allocate budgets and resources more effectively across the entire event lifecycle.
• Test and iterate on strategies: With daily insights, you can test multiple approaches during a single season and iterate rapidly. For example, if a specific bonus doesn’t yield the desired spike in engagement on one day, you can adjust and test an alternative offer immediately.

Daily granularity isn’t just about having more data—it’s about making that data actionable.

Blask’s introduction of daily granularity for long-term data isn’t just a technical upgrade. By enabling day-by-day analysis over extended periods, Blask equips iGaming operators with the tools to uncover deeper insights, plan with precision, and adapt to an ever-evolving market.

Are you ready to dive into the details? Start exploring Blask Index and Relative Market Share with daily granularity today.

Frequently asked questions.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

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