What is Blask and how to use it to navigate through iGaming industry

Blask: Real-time AI analytics for iGaming. No fluff, just clarity.

Understanding where the iGaming market is going (and why) isn’t optional — it’s survival. That’s why Blask exists: to turn chaotic data into clear, actionable insight. If you’ve ever wished you could track your competitors, size up a new market, or understand your brand performance in real time, you’re exactly who we built this for.

So what does Blask actually do?

Let’s break it down.

Real-time iGaming analytics: from guesswork to precision

Blask is a real-time analytics platform that collects and processes data from over +2500 iGaming brands across >50 countries. Every hour, it updates key performance indicators so you can:

• Monitor market size and sentiment
• Compare brand performance in any region
• Track acquisition trends, revenue patterns, and share of voice

But what really makes Blask different is how it processes that data.

At the core of the platform are advanced AI models: one for Computer Vision, another for Natural Language Processing. These systems scan and evaluate thousands of public sources across the web to identify and categorize brands as either operators or affiliates. They then analyze metrics like acquisition power, earnings potential, and market share using a combination of OSINT, behavioral analysis, and machine learning.

🧠 Think of it as a Bloomberg Terminal for iGaming.

What powers the Blask Index?

You may have seen Blask Index mentioned in our dashboards or reports. Here’s how it works:

Blask Index measures market volume and brand interest based on aggregated search behavior. It acts like the Dow Jones of iGaming — if search activity is rising, the Blask Index rises. When interest drops, so does the Index.

We use advanced algorithms to analyze search volume across brands in a specific country, then normalize and weight it based on local benchmarks. Every brand gets a visibility score based on its relative search share.

👉 Curious how we calculate Blask Index? Learn here.

📌 Accuracy matters: we tested our Index predictions against open data from iGaming regulators in the UK and US, and saw up to 95% accuracy for established brands and 85% for new entrants.

New metric system: BAP, APS, and CEB.

In January 2025, Blask transitioned to a new trio of core metrics:

• BAP (Brand’s Accumulated Power): replacing Relative Market Share, BAP calculates your brand’s weighted position in the market by combining search visibility, growth velocity, and retention proxies.
• APS (Acquisition Power Score): replacing eFTD, this AI-based metric predicts your brand’s ability to attract first-time depositors based on past performance and market factors.
• CEB (Competitive Earning Baseline): formerly eGGR, CEB estimates revenue based on behavioral signals, conversion forecasts, and financial disclosures.

🚀 These metrics offer a more realistic view of how brands perform, accounting for both internal capacity and external factors like regulation, seasonality, and competition.

📐 Still using outdated metrics like eFTD and eGGR? Here’s why APS and CEB are better.

New: daily data granularity.

For operators navigating fast-changing events like IPL or the World Cup, timing is everything. That’s why we introduced daily granularity to Blask Index and core metrics.

Now, when looking at timeframes over 90 days, Blask automatically switches to a daily view. You can track short- and long-term shifts with greater resolution — perfect for assessing campaigns, seasonal trends, or market shocks..

New: local vs international segmentation

We also launched a major update for regulated markets: local and international brand segmentation.

You’ll now see brand types labeled directly in market tables (“LOC” for local), and charts that let you compare metrics like APS and CEB between these two categories.

• Local brand CEB calculations now use actual financials from regulatory bodies.
• International brands are assessed using adjusted ARPU and search-based estimates.

This gives you a sharper, more compliant picture of how regulation shapes the market — and where your opportunities really are.

Where we’re headed

Blask already tracks 1B+ data points across +50 countries. But this is just the beginning.

Here’s what’s coming next:

• Customer Profile: detailed demographic + behavioral segmentation of players per country
• Events Calendar: track the impact of upcoming events on acquisition and revenue
• Marketing Mix Analytics: see which channels drive real ROI across geos

If you’re ready to level up your market intelligence, it’s time to see Blask in action.

Know more. Win more.
Blask turns complex markets into clear strategies.

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