What is Blask and how to use it to navigate through iGaming industry

Blask is an AI-driven market analytics service designed specifically for the iGaming industry, offering real-time data on key business metrics with up to 1-hour data granularity. For iGaming operators, affiliates, and platform providers, Blask serves as a versatile tool for making strategic and tactical decisions. From analyzing the impact of a Sunday football match on market performance to deciding which new markets to enter, Blask provides comprehensive insights.

Supported by strategic partners such as Yolo Investments and Oakvale Capital, Blask is poised to become an industry-shaping tool with the introduction of Blask Index.

Transforming iGaming business navigation.

Blask shifts how iGaming businesses navigate the competitive landscape by automating the brand discovery process across specific country markets. Through daily, automated BigData collection and analysis, Blask empowers industry players with a discoverable market structure for both onshore and offshore markets that would otherwise take countless hours of manual research to uncover.

This allows customers to effortlessly stay on top of emerging trends, monitor competitor activity, and identify untapped opportunities in target markets. Blask eliminates guesswork, providing a clear, data-driven roadmap for strategic and tactical decision-making, ensuring customers remain ahead of the curve.

Cutting-edge technology.

At the core of Blask’s functionality lies the analysis of millions of data points obtained from OSINT (open-source intelligence). Two SOTA (state-of-the-art) models work in tandem to extract features from this vast pool of data:

• Computer Vision Model: Our custom-built model identifies and classifies iGaming-related websites with exceptional accuracy of up to 91%. By analyzing visual elements and layout patterns, it ensures that only the most relevant data points are considered.
• Natural Language Processing (NLP) Model: Once potential iGaming websites are identified, our advanced NLP model, fine-tuned for the unique language and terminology of the iGaming industry, takes over. It processes and interprets the textual content of each website, determining the specific nature of the site, such as whether it is an operator or an affiliate.

Leveraging the AI-driven technology described above and comprehensive BigData collection, Blask empowers iGaming businesses with unparalleled market intelligence like instant market segmentation for a handful of tasks: from easily tracking their nearest competitors, whether they are the top brand in Brazil or the 47th in Bangladesh, to benchmarking their performance against the most relevant competitors and identifying areas for improvement or opportunities for growth. 

In addition to competitor tracking, Blask's daily brand discovery feature enables users to stay informed about new entrants in their target markets. By continuously monitoring the market for new brands, Blask helps users quickly assess the potential impact of these newcomers on their market share and devise strategies to maintain their competitive edge. This early warning system is invaluable for staying ahead of the curve.

Blask Index.

The iGaming industry has long lacked a comprehensive metric to gauge market sentiment and overall health, similar to how the Nasdaq Composite and Dow Jones Industrial Average are barometers for the U.S. stock market. Blask Index is a revolutionary metric to help iGaming operators, affiliates, and investors make informed decisions about market conditions.

Blask Index collects and analyzes extensive search data to offer a current overview of the iGaming market's size and the market shares of individual brands within a particular country. By monitoring consumer interest and demand through online search queries, Blask Index provides valuable insight into the industry's market state and the performance of key companies.

Blask Index transforms public search data into a ready-to-use chart with 1-hours updates. It assigns market share to individual brands based on their search volume and calculates the total market size by aggregating all brand searches within a given country. This innovative approach provides a highly accurate and timely assessment of the iGaming landscape.

Relative Market Share.

Relative Market Share provides a consistent perspective, which is particularly useful in volatile markets and over different time periods.

Blask calculates each brand's market share by comparing it to the total market share of the entire country. This enables brands to evaluate their performance in relation to their closest competitors, identify their unique selling points and areas for improvement, and uncover potential opportunities for expansion.

Estimated First-Time Deposits (eFTD).

eFTD values are verified through reports from legal iGaming markets and internal analysis of the largest iGaming brands. Our calculated eFTD indicator is up to 95% accurate.

Blask's eFTD metric uses AI to predict first-time deposits for iGaming brands by analyzing past conversion rates, market trends, and brand momentum. This allows brands to benchmark their performance against the market and their competitors.

Estimated Gross Gaming Revenue (eGGR).

Blask's eGGR prediction model uses cohort analysis based on historical data, market trends, and machine learning algorithms to forecast the expected eGGR for each brand. By analyzing various factors, the model can estimate eGGR percentage for each player’s deposit.

Future expansion and upcoming features.

With a database of more than 450 active brands and over 1 billion data points collected, Blask provides comprehensive insights for 15 countries, including India, Bangladesh, Brazil, Tanzania, Nigeria, Chile, Ghana, Serbia, Greece, Peru, Mozambique, Ecuador, Kenya, South Africa, and Croatia.

The next steps are to introduce several new features and products to optimize work processes and enhance the user experience:

1. Customer Profile: Blask will provide in-depth analysis of the iGaming audience profile by country, including socio-demographics, preferences, motivation, and behavior patterns of players. By leveraging quantitative survey data, Blask will offer unique insights into players' perceptions of brands, their interactions, and the distribution of players across mail countries brands.
2. Events Calendar: Blask plans to introduce an events calendar allowing iGaming companies to anticipate metric growth based on significant industry events. This functionality will assist businesses in better preparing and optimizing their strategies around key industry activities and track its influence on the key metrics.
3. Marketing Mix Analytics: To enhance the effectiveness of advertising campaigns, Blask plans to introduce analytics for brand marketing mix. This tool will provide valuable insights into the performance of various marketing channels and help businesses make data-driven decisions to maximize their advertising and marketing campaigns.

With its strong leadership, dedicated team, and commitment to innovation, Blask is well-positioned to revolutionize the iGaming analytics industry. As the company continues to expand its offerings and deliver unconventional solutions, it is poised to become a main partner for iGaming businesses seeking to stay ahead of the competition and achieve long-term success.

Frequently Asked Questions

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

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