Resources

🆕 Major Feature: Blask Games – next‑level game visibility

This June, we released a significant upgrade to Game Position Tracking, offering you a richer, more detailed picture of where casino games appear across online operator sites.

We’ve introduced three layers of granularity to help you drill down from macro trends to granular details:

• At the Operator level, you can now see every game featured by a given casino, including its Game Visibility Rank (GVR) on both regular pages and lobby screens. The revamped Game view provides clarity on each title’s fingerprint—check out the Quick Tour: Game View in Blask Games.
  
• Zooming out to the Country level, Blask Games tracks how many brands feature a specific game, the volume of lobby impressions, and computes an average GVR across brands and pages.
  
  You’ll find this aligned with our Quick tour: Countries view in Blask Games.
  
• At the finest scale — the Game level — you’ll see exactly which casinos host a game, how many pages it shows up on, and how prominently it’s displayed in each placement.
  

📊 Sharpened metrics & consistent rules

Blask Games now includes two clearly defined visibility scores:

• Game Visibility Rank (GVR) — shows how a game ranks against others on any tracked page.
  
• Lobby GVR — the ranking extracted specifically when the game appears on a lobby page.
  

To maintain clarity and fairness:

• We show only the top 100 known games per page and display the best occurrence only, ignoring duplicates.
  
• Horizontally scrolling carousels that users have to click to view are not included—so we focus exclusively on immediately visible games.
  
• Each tracked title must have a unique branded logo, which ensures unambiguous recognition and reliable ranking.
  

Blask Games now spans 5 countries: 🇮🇳 India, 🇧🇷 Brazil, 🇪🇸 Spain, 🇳🇱 Netherlands and 🇿🇦 South Africa.

📈 Polished visualization tools

Our updated interface now includes:

• Interactive charts showing GVR by page and Lobby GVR by brand.
  
• Filterable, sortable tables listing games with their GVR scores, number of pages, and brand coverage.
  
• An intuitive toggle to seamlessly switch between Operator, Country, and Game views.
  

These enhancements bring actionable insight to your fingertips with clarity and precision.

🔧 June micro‑improvements

Alongside our core release, we deployed two quick fixes to improve usability:

1. Removed daily granularity from SOI widgets to prevent occasional empty graphs.
   
2. Added a date label in GVR tables, so each metric includes the exact date of the data.
   

Separated the Blask Index chart into “local/international” or “all together” brands.

• The Blask Index chart now supports displaying data for all brands combined or split by local/international.
• The display mode button is located at the bottom of the page (time period/granularity section).

Unified the methodology for rounding numbers.

• All displayed numbers now follow consistent rounding and abbreviation rules (e.g., “$1M” instead of “$1,000,000”).
• Calculations and sorting still use full, unrounded values.

Tracked all brands that have left the market.

• Country lists for brands now indicate markets they have exited.
• Historical data for discontinued brands is still accessible.

Global Brands.

Blask has launched the Global Brands page, where it has gathered all iGaming brands from various countries in one place. All the data is compiled into a single table that allows sorting brands by important metrics such as BAP, APS, CEB, and MoM and YoY growth.

Blask Games is still in its development stage, so we would greatly appreciate any feedback!

Technical Improvements.

• We have reinstated Intercom on the website for quick communication with Blask.
• The “Other” brand/games option can now be hidden from the Blask Index, Share of Interest, and BAP charts. Please ensure that the “adaptive height” option is enabled for the chart.
• Licenses with open start/end dates are now supported.
• We have introduced a technical issues banner to inform users about potential data problems.

Timeframe and data granularity.

Timeframe and granularity filters are now independent, allowing more flexible data analysis. You can now combine different timeframes with various granularities (month, day, hour) in the following supported combinations:

• All time – months, days
• 1 year – months, days
• 3 months – months, days
• 1 month – days, hours
• 1 week – days, hours

Country metrics added.

We’ve introduced basic socio-economic data for countries, now available in the Market Overview section. These metrics provide additional insights when evaluating new markets.

Metric renaming.

To improve clarity, we’ve updated some metric names:

• eFTD → Acquisition Power Score (APS)
• eGGR → Competitive Earning Baseline (CEB)
• Relative Market Share → Brand’s Accumulated Power (BAP)

💡 Note: These are name changes only; calculation methods remain the same for now but may be adjusted in future updates.

Local and international brands.

We’ve enhanced Blask’s licensing data for regulated markets:

• Brands are now categorized as Local if they hold a license for all supported verticals in a specific country.
• Brands are marked as Mixed if they hold a license for only some verticals but not all.

Additionally:

• Blask Index and CEB metrics can now be filtered to show results for local and international brands separately.
• Local/International filter has been added to the companies table in country-specific reports.

Games (beta release).

We’ve launched the Games tab (beta) in select markets! This new feature provides insights into player interest in popular games, including their Share of Interest (SOI).

Improvements & fixes.

• Updated UI elements across multiple sections.
• Removed Intercom app from Blask (still accessible via blask.com).
• CEB is now the default sorting metric for certain lists.
• Minimum password requirements have been introduced for better security.
• Added a search field to the country list for easier navigation.
• Timeframe switching improved – now automatically applies the default granularity for each timeframe.
• Various minor fixes and optimizations.

🚀 More updates are on the way — stay tuned!

Gross Gaming Revenue

We are introducing a Gross Gaming Revenue metric to Blask. GGR is available on the Country and Brand levels.

Please note that GGR is currently only available for the completed month and at a monthly granularity.

The metric is found in countries and brand tables. The dynamics for the last 12 months are shown when switching tabs in the FTD/GGR widget.

Along with FTD, this metric is presented as a confidence interval, with an “Average” being the number calculated by the Blask AI model. We are committed to continuous improvement and will keep working on enhancing the model to provide the most precise data available in the industry.

Improvements and fixes

• The expanded or collapsed state of the Blask Index and Relative Market Share widgets is no longer reset when changing the time filter or browsing Blask.
• Implemented redesigned page headers.
• The customer profile section on country pages is retired for now. It will return later this year after a complete redesign and methodology overhaul to provide our customers with more useful and reliable data.
• Added the brand name to widgets on a brand page so it can no longer be confused with a country page.
• Added site footer.
• Numerous internal data reliability and service performance improvements. Other minor improvements and fixes.

Countries Page

• Added Countries – a page that provides general country-level information, allowing users to compare data across different countries on a single page.
• This page will serve as a starting point for users when they access Blask.

Minor improvements and fixes

• Added granularity hint to time filters.
• Added additional tooltips to the Country page.
• Added dates and time to Blask Index dots on certain granularities.
• Changed granularity to “days“ for custom time filters spanning three months or less, with daily data availability starting from August 2023.
• Click on the Blask logo will now direct to the Countries page.
• User sign-up is returned to the login page. Please get in touch with the Blask team to add new users to your user group.

Colors of brands in the Market share widget are now assigned to the brand while the brand is selected.

Brand page

Added the possibility to remove brands from comparison in Brand ratio widget.

Minor improvements and fixes

Now, only country and brand names and logos, along with a navigation arrow, redirect to the corresponding page on the Countries, Country, and Brand pages.

Selected brands in compared mode are no longer reset when changing the time filter.

Improvements

Account and Profile

• Now you can log out your account

• Now you can see your current plan days left in a profile menu and plan’s due date on a profile page

• Now you can change your name and account password in profile settings

• Now you can create new invoice from profile menu and on the profile page

Minor improvements and fixes

• All new users will be automatically added to a new group and assigned as group admin. Please get in touch with the Blask team to add new users to your user group.
• “Countries” tab in a page header will now lead to Countries page
• Updated login page images
• N/A tooltip for FTD granularities of a day and a week is changes to PNDG (Pending) to correctly describe data state