Blask Index

Blask Index is a real-time, dynamic metric that tracks iGaming market volume and brand share—updated hourly, powered by analysis of search query data

Think of it as the Nasdaq or Dow Jones of the iGaming world: a continuously refreshed pulse reflecting player interest and competitive positioning.

This near-instant market intelligence transforms static reports into actionable insights, letting operators, providers, affiliates, and investors gauge trends as they unfold, instead of reacting weeks or months later.

🔍 Read more: What is Blask Index.

Brand Discovery: mapping the iGaming landscape

Every journey begins with knowing the territory — and for Blask, this means identifying every brand in the market, big or small. We don’t rely on manual lists or guesswork.

Instead, our system starts with a comprehensive sweep: mining search keywords like “online casino” (in every local language) to find candidate sites. These sites then pass through advanced filters:

• An AI-powered computer-vision layer scans homepage screenshots for visual cues — game thumbnails, chip stacks, live‑dealer icons — flagging genuine iGaming brands with over 90 % confidence.
• A language model analyzes site text to weed out affiliates or reviews.
• Finally, human reviewers validate and refine the list, ensuring every real operator is included.

In Brazil alone, that means mapping over 386 active brands, and updating continuously.

🔍 Explore: How does Blask search for new iGaming brands? 

Calculating Blask Index

Once brands are discovered, Blask measures how much player interest they command.

Every hour, the platform pulls anonymised search query data for each brand. But it goes further — it filters out irrelevant or negative keywords (“scam”, “bonus issues”, etc.) and rebases the cleaned keyword volumes across the country’s total search pool.

This produces the Blask Index: a real-time, Nasdaq-style gauge of brand demand and market share, with up to 95% correlation with actual market performance .

Brand-level indices roll up into a country-level Blask Index, showing whether a market is expanding or contracting — and which brands are gaining ground. This data is updated hourly, making Blask Index the definitive real-time barometer for player interest

Granularity & Historical Depth

Blask Index is computed hourly for individual brands (operators), giving you a real-time pulse of their popularity. Summing across all operators produces the country-level Blask Index, a direct indicator of market growth or decline. You can instantly see whether a market is heating up or cooling down.

For individual games, we currently calculate Blask Index on a monthly basis, capturing longer-term trends. We’re actively expanding toward daily — and eventually hourly — granularity to deliver even sharper insights.

Real-World Use Cases

1. Optimize promo timing around IPL
During IPL match days, Blask Index in India spikes dramatically with yearly peak activity now reaching over 3 million points, up from ~437k in 2019.

Operators can schedule promotions to overlap midseason matches — typically driving the biggest engagement — not just opening days.

2. Spot competitor pushes in real time
When Stake launched INR deposits ahead of IPL 2024, its Index surged from ~1 million in February to over 10 million by April, solidifying market leadership.

With hourly Blask Index per brand, you can now detect such momentum boosts as they unfold and respond immediately.

3. Choose peak engagement hours
Different markets show distinct daily rhythms.

Hourly data lets you identify exact hours of highest player interest — critical for timing live events, push notifications, or acquisition campaigns.

4. Uncover growing markets
Country-level Blask Index trends show where markets are expanding. For instance, rising Blask Index signals new geographic opportunities worth investing in.

From Blask Index to Brand Benchmarks

Blask Index lays the foundation; the next tier of metrics builds upon it to map brand strength and growth potential:

• Brand’s Accumulated Power (BAP) is derived directly from Blask Index. It converts search-based brand share into a single percentage—measuring real-time audience reach and engagement.
  
• Acquisition Power Score (APS) uses BAP plus historical trends to estimate a brand’s ability to attract new customers. Think of it as your benchmark for effective market entry.
  
• Competitive Earning Baseline (CEB) combines BAP, APS, and market context to suggest realistic revenue potential in each country — allowing brands to set goals rooted in actual market dynamics.

Together, these metrics turn raw interest data into strategic standards.

🔍 Deep dive: Ushering in APS & CEB for a new era of brand performance

Blask Index says how big the market is and where interest flows; BAP shows who owns that attention; APS reveals how effectively they convert it; and CEB predicts how much revenue that attention could generate.

Conclusion

In today’s fast-moving iGaming landscape, real-time, hourly insights like those provided by Blask Index are no longer optional — they’re essential. With minute-by-minute tracking and layered brand benchmarks, Blask enables you to:

• Spot emerging trends before the noise settles
• Benchmark performance with powerful brand-grade metrics
• Make strategic decisions backed by timely, actionable data

Whether you’re refining acquisition timing, dialing in creative campaigns, or optimizing coverage in expanding markets, Blask gives you the precision edge.