Blask co-founder and CEO Max Tesla sat down with Asia Gaming Brief’s Viviana Chan to explain why artificial-intelligence analytics are fast becoming the control tower of a crowded, data-heavy iGaming industry.
In the interview, Tesla argues that operators already collect mountains of behavioural and financial data, but lack the tools – and the time – to convert that information into moves that grow revenue or cut churn.
Blask’s answer is an AI stack that sweeps millions of signals, predicts player shifts before they appear in the ledger, and pushes the “so what?” straight to the top of an exec’s to-do list.
Max Tesla points to three pain points his team hears most often:
- Velocity – by the time a manual report lands, the window to act has closed.
- Complexity – a nudge in one cohort can ripple across products, markets, and compliance teams.
- Forecasting – knowing yesterday’s GGR is nice; knowing tomorrow’s risk of churn or the next game about to spike is decisive.
Blask’s models attack those gaps by spotting patterns operators usually miss: an impending VIP departure, a game that is about to go viral, or an affiliate channel that silently decays.
“AI isn’t there to drown you in dashboards,” Tesla told AGB. “It’s there to call out the two numbers you need to fix before lunch.”
The conversation also touched on automation.
Routine number-crunching – campaign uplift, segment health checks, early fraud flags – is already handled end-to-end inside Blask, freeing teams for creative and strategic work. Looking ahead, Tesla sees AI knitting compliance, marketing, and product data into a single feedback loop, so a tweak in RTP or UX surfaces instantly in projected revenue, not three weeks later.
Thank you, Viviana, for spotlighting how AI is reshaping decision-making in gaming.
