Blask and brmkt have released the Brazil’s Betting Brands Report 25/26, a data-driven look at how the country’s top 20 operators compete in the first full year of regulation. Built on Blask’s AI indicators (BAP, APS, CEB) and strategic analysis from brmkt, the report explains what’s powering brand growth, where the market is tightening, and which players are positioned to win.
What’s changed in Brazil
Regulation reshaped the ecosystem faster than expected, creating a new landscape:
- Full KYC and stricter onboarding
- Higher media costs after bonus limitations
- PIX under regulated providers only
- Responsible gaming standards now mandatory
- Casino emerging as a core ARPU driver
- Local-first brands outperforming global operators
With 182 active brands and a projected R$34.8B GGR in 2025, competition is now defined by efficiency and cultural relevance.
Who leads the market, and why
The top 20 brands capture ~80% of projected GGR.
Clear patterns emerge:
- Betano, Bet365 → scale, structure, reliable UX
- EstrelaBet, Betão, Esportes da Sorte → cultural fluency + expressive branding
- 7Games, OnaBet → digital-first funnels and disciplined acquisition
- Pixbet → strong payment-native positioning
- Blaze, Cassino.bet → casino-led engagement
The strongest operators combine clarity, fast payments, casino depth, localized tone, and early regulatory readiness.
What’s next
The next phase of Brazil’s market will be led by:
- Sharper brand identity
- Retention over acquisition
- Operational excellence in UX and payments
- Consolidation through M&A
Download the report
The full report includes brand-by-brand insights, Blask indicator charts and the 2026 strategic playbook.