Max Tesla joins ASEAN Gaming Summit panel on data-driven marketing

Blask CEO & co-founder Max Tesla sat on the “Data-driven strategies reshape gaming marketing landscape” panel during the 2025 ASEAN Gaming Summit.

Viviana Chan distilled the discussion for Asia Gaming Brief — outlining why first-party data, AI personalisation and real-time competitive intel are overtaking old CPC / CPA playbooks.

What the panel said — at a glance

• Bad data = bad decisions. Tesla warned that “garbage in, garbage out” still rules; clean, reconciled datasets are step one before any AI magic.
  
• AI moves beyond segments. True value lies in feeding models enough context to predict individual player wants, not just broad cohorts.
  
• Influencers beat pre-rolls. Authentic creator content now outperforms traditional ads, pushing marketers to rethink spend allocation.
  
• Real-time dashboards close the loop. Operators need second-by-second signals to turn potential churn into re-engagement, noted co-panellist Dan Morrison.

Read the full story

Viviana’s complete write-up, including quotes from Eoin Kirwan, Max Tesla and Dan Morrison, is available on Asia Gaming Brief.