Bovada’s lead in US search nearly slipped for a week, and one night of livestreamed boxing was behind it.
Blask data for October 16–22, 2026 puts Rainbet’s share of US Blask Index at 15.9% against Bovada’s 16.4%, the closest the two offshore brands came this month. Six days after the peak, Rainbet was back below half of Bovada’s share, where it had started the month.
The climb began after October 13, when Rainbet opened a US sweepstakes site — its crypto casino bars American players. It peaked on the night of October 16, when Adin Ross streamed Brand Risk Promotions 16 from Miami on Kick, with Rainbet running the broadcast’s viewer campaign. Hourly data puts almost the whole spike inside the five hours of that stream, and the jump showed up in each of the 21 states with Rainbet data.
The audience came for the fights and left with them. By October 22, Rainbet’s search in the states sat slightly below its level before the launch, so neither the stream nor the new sweepstakes site has yet moved the brand’s baseline.
Money has not moved either. In September, Bovada ranked third in US projected revenue and Rainbet seventh, inside an offshore book that held 73% of US search and 65% of CEB.
A streamer’s audience can buy Rainbet a night at the top of US search, while Bovada holds its lead on players who come back to it every week.