Germany: what players search for and what lobbies show them

In September 2026, offshore brands took 68% of German brand-search demand. A year earlier they took 39%. Two brands, Vulkan Vegas and NV casino, account for 61 of those 68 points. Licensed demand did not shrink: it stayed at about 10M index points all year, and Tipico led every month.

The report shows where that shift came from and what it means for the German game shelf.

What the data shows

Licensed and offshore lobbies are effectively two different products. On licensed lobbies, 99.8% of catalogue content is slots. None of the 63 licensed operators lists a crash game, and only 2 run live casino. Offshore, 91 of 154 operators list crash games and three in four run live casino.

The licensed shelf is still closer to what Germans search for. The average licensed lobby lists games that carry 46% of German game-search demand. The average offshore lobby lists games carrying 16%. Four German-market classics, led by Book of Ra and El Torero, take 35% of game searches. Global hits travel poorly: Gates of Olympus Super Scatter is in 64% of offshore lobbies and 3% of licensed ones.

The report also traces how part of German search demand is generated: a pop-under on piracy sites fires a prepared Google query, and between December and May, 1 in 10 people who searched on Google landed on such a page.

Who should read this

• Licensed operators: check how your top 10 compares to your competitors' and where the shelf leaves demand uncovered.
• Game suppliers: see which providers lead each shelf and why a global hit doesn't carry over automatically.
• Affiliates and media: read German demand by brand, not only by licence total.

What's inside

• Market overview: 380 active brands, licensed vs offshore share of demand and revenue potential (CEB)
• Brand dynamics: top 10 brands and the offshore landscape, January 2025 – September 2026
• Demand check: Blask Index compared with Blask's behavioural panel of ~40k German users a month
• Lobby intelligence: the top 15 on 60 licensed and 148 offshore main pages, with Tipico vs NV casino side by side
• Genres and providers: catalogue shares on both shelves, April – October 2026
• Game demand: Share of Interest for 93 tracked games, demand coverage by segment, and the crash-game gap
• Takeaways: next steps for operators, suppliers and affiliates
  

Get the full report Enter your details to download Germany: game popularity.