Blask World Cup interest tracker
Daily country-level tracker of World Cup-related iGaming interest
Football World Cup this summer will be the largest edition of the tournament so far: 48 teams, 104 matches, hosted across the USA, Mexico, and Canada from June 11 to July 19.
But the bigger question for iGaming teams is not only who plays — it is where player attention starts moving first.
Blask tracks World Cup‑related search demand across countries and turns it into a daily country‑level index. The result is a live view of where interest is heating up, cooling down, or spiking around key matches, national‑team moments, and tournament milestones.
This tracker does not forecast betting revenue. It measures World Cup‑related iGaming interest using the same logic behind Blask Index, adapted from brand‑level search demand to event‑related keyword demand.
What stands behind the Blask World Cup Index?
The Blask World Cup Interest Tracker is built on the Blask Index methodology, adapted for event‑level analysis.
Blask Index is designed to measure iGaming demand using search query data. At brand level, Blask analyzes search signals, filters irrelevant or negative queries and normalizes results so markets and brands can be compared over time.
For this tracker, the calculation logic remains the same, but the keyword universe changes. Instead of brand‑related keywords, Blask analyzes World Cup‑related iGaming keywords. These include search patterns connected to the tournament, national teams, matches, betting intent, and other World Cup‑related demand signals relevant to iGaming audiences as well as general football search queries.
The output is the Blask World Cup Index — a country‑level index showing how strongly World Cup‑related iGaming interest is developing in each market.
