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Index, BAP, APS, CEB and lobby rank measure different things
Five readings cover the path from search demand to the lobby. Blask Index is a search-volume series. In large markets the hourly and daily values run into the millions.
| KPI | What it tells | Where you see it in Blask |
|---|---|---|
| Blask Index | Raw consumer demand for a brand, game or market (search-based). | Countries, Brands, Games tabs |
| BAP | Share-of-voice a brand already owns—the visibility moat. | Brand tables & stacked bars |
| APS | New players you should have signed up last month. | Growth Values > APS view |
| CEB | Three-tier USD corridor of what those players should have earned. | Growth Values > CEB view |
| GVR | Actual lobby seat a game holds across the market. | Games tab (Avg Lobby GVR) |
Blask Index
Blask Index is filtered, geo-tagged search demand for brands, games and markets. It moves first. A campaign, a derby or a creator clip shows up here before it shows up in a ledger.
📊 Bottom line: Blask Index is more than a vanity chart — it’s a live seismograph of player intent that lets you choose the right markets, hit audiences at the right hour, and validate every promo or partnership the moment it happens.
BAP
BAP is that demand’s split across brands inside one market. The shares in a market account for the whole of it. Index can rise while one brand’s share falls, which is a different event from the market growing.
Bottom line
Blask Index tells you how big the pie is; BAP shows how much you already own. Track it daily and you’ll know exactly when to crank awareness, when to double down on conversion, and when to copy—or crush—a rival’s move.
APS and CEB
APS estimates how many new players a brand’s visibility could have produced in a closed month. CEB estimates the revenue baseline that position could have supported, as an average and a range. Both are benchmarks. An operator’s FTD count and reported GGR are the company’s own books. The benchmark says what the position could have carried. The books say what it did.
📊 Bottom line: APS grades how many players arrived; CEB judges what they should have spent. Read the band once a month and you’ll know — immediately — where revenue is leaking, where it’s peaking, and exactly which lever to pull next.
Game Visibility Rank (GVR)
Lobby rank is the seat a game holds in the casino lobbies Blask captures. Seat 1 is the first tile. The rank is placement. Search interest in the same title is a demand series, and the two can disagree without either being wrong.
📊 Bottom line: GVR turns your lobby from a static storefront into a performance billboard — you always know which game deserves the prime seat and which one has overstayed its welcome.
Bottom line
Index sizes demand. BAP splits it. APS and CEB grade acquisition potential and the revenue baseline after the month closes. Lobby rank says which game was in front of the player. Five questions, five series.
