Rainbet becomes the first official sponsor of the Slots section on Kick

The deal strengthens Rainbet’s position as one the most visible crypto casino brand in creator-driven markets — a status already recorded by search data before any official announcement.

Rainbet announced on X that it has become the first official sponsor of the Slots category on Kick. Unlike a standard influencer contract, the deal is an institutional purchase of an entire section on a platform where gambling content is legal and in demand.

Kick has long been the main hub for crypto casinos since Twitch banned gambling. The Rainbet deal takes influencer marketing to a new level: the brand now gets permanent visibility directly in the platform’s navigation, rather than only in overlays on streams.

The expansion logically continues the operator’s integration into the streaming ecosystem: in autumn 2025, top streamer Adin Ross joined the brand, while Rainbet also signed the esports team Ninjas in Pyjamas.

Search demand is ahead of PR

Blask Index indicators confirm that the official sponsorship announcement only confirmed a success that had already materialised in search demand:

• Massive surge: Since summer 2024, Rainbet’s global Blask Index has grown by more than 1,500 times from a minimal base.
• Influencer effect: The main jump coincided with a large-scale creator campaign. After Adin Ross joined Rainbet in September 2025, demand reached its peak and settled at a stable high seven-digit level, with almost no decline through summer 2026.

Geography of expansion: the US leads, Canada catches up

The brand’s expansion geography covers 45 geos, where triple- and quadruple-digit YoY growth rates are seen because of the low-base effect.

Rainbet’s demand is concentrated in Tier-1 Western markets — the US, Canada, Australia and UK collectively account for the majority of its global search interest — despite the brand not actively operating in most of them.

The brand built significant search demand in a short window through concentrated media investment, and its new Kick sponsorship extends a strategy that is already producing results.