Brand

Brand

Bet365’s demand fell 28% in 2026 while CEB held

Bet365 entered the second half of 2026 with search retreating much faster than projected revenue. Global Blask Index for the brand ended August 28% below January after peaking in April. CEB (Competitive Earning Baseline, projected revenue) moved within a narrower range and finished 6% lower. Bet365 generated $5.23B in CEB between January and August. The […]

Two brands named BetPlay moved in August

The same search string covers two operators — and August 2026 moved both. Licensed BetPlay Colombia took more than half of brand search back in a single month. In the United States, a different Betplay added share while staying ninth. The Colombian brand is the onshore site Coljuegos lists for Corredor Empresarial S.A. The namesake […]

The widest iGaming brands fell in most of their countries

The brands with the longest country lists did not spread August’s search demand. Most of them lost it in the majority of places they actually operate. One weak country-month is easier to absorb when the brand sits in dozens of others. The six widest active brands in Blask start with 1xBet, then Bet365 and Stake, […]

Rainbet becomes the first official sponsor of the Slots section on Kick

The deal strengthens Rainbet’s position as one the most visible crypto casino brand in creator-driven markets — a status already recorded by search data before any official announcement. Rainbet announced on X that it has become the first official sponsor of the Slots category on Kick. Unlike a standard influencer contract, the deal is an […]

Betty tests casino-only model beyond Ontario

Ontario market-leader Betty is set to expand into the UK and Alberta, marking the operator’s first major attempt to scale its casino-only model beyond its domestic borders. The company is launching in the UK, one of the world’s most mature and tightly regulated iGaming markets, while also preparing a full rollout in Alberta after registering […]

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