Blask Affiliates: two jobs for the affiliate

Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.

Blask has launched Affiliates in Brazil: a database of affiliate sites, their traffic, and brand positions on different pages. The product tour walks through the screens, and a separate piece covers the operator view. This article is the affiliate side of the same log — two jobs for a head of content or head of partnerships on publisher side.

Coverage momentum: which brands are adding sites

Which operators are gaining affiliate coverage, and how fast, is visible in country view. As of 9 September, Brazil lists 315 publishers. The Brands table on the same first screen, in Affiliate coverage, lists 583 brands as of 8 September — BAP next to how many affiliate sites currently carry each brand, plus WoW and MoM on that site count.

WoW and MoM are the coverage-momentum read. A brand adding sites week to week is visible before that expansion is obvious in every sales call. On 8 September Betano led BAP at 31.58% with 46 sites and MoM +10; Bet365 sat on 55 sites. A publisher can see which operators are growing their affiliate footprint and attach inventory while that coverage is still moving.

An auditable source of truth on placements

Affiliate placement is a contract for a brand appearance on a specific page, in a specific slot, for a set of days. When an operator later queries whether that appearance ran, the usual file is still a screenshot from the same manager who sold the slot. Blask Affiliates is an independent third-party record of the same object: rank on the URL, day by day, with the screenshot next to the row.

Opening a tracked page shows the history chart, the ranking table for a chosen date, and a Screenshot column. The capture below is Olhardigital — Cassinos Que Pagam Via Pix page. On 8 September the log showed BetBoom at rank 1, then Betnacional, Betano, Superbet, and Estrelabet. Each row has the screenshot stored for that brand on that day.

A publisher can step through the contracted dates and show rank plus the capture for that day. The log does not settle the invoice or rewrite T&Cs. It is an auditable source of truth for whether the brand was on the page.

Bottom line

For the affiliate, Blask Affiliates is two reads of the same database. One is an auditable log of what ran: rank and a screenshot per day. The other is coverage momentum: which brands are adding sites, and how fast.

The section is live in Blask, Brazil first. Open Affiliates from the product sidebar to pull a dated placement record and to see which operators are expanding coverage.