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Blask Index Brazil: licensed betting demand fell from 5.4M to under 1M in a week
Blask Index Brazil data shows how demand for betting brands changed after Provisional Measure 1.394 was published on September 25, 2026. Demand for brands licensed in Brazil fell from 5.41 million on September 25 to 964 thousand on October 1, a drop of 82%.
Over the same days, demand for offshore brands stayed between 264K and 315K, and their share of Brazil’s branded betting demand rose from 5% to 22%. Blask Index is a real-time measure of market demand volume for iGaming brands in a given country, based on normalized search data.
September 26: the news spike
The day after the measure was published, demand rose on both sides. Licensed brands reached 7.54 million, up 39% on the day of the ban, and offshore brands reached 483 thousand, up 65%. It was the highest daily reading for offshore brands in the period.
September 27 to 30: the collapse
Licensed demand fell to 3.39 million on September 27, 1.99 million on September 28 and 1.18 million on September 30. That is 78% below the level of September 25.
The offshore spike faded within three days. By September 30 it was back below the September 25 level.
October 1 to 3: a floor
Licensed demand settled at about 965 thousand a day, 82% below September 25. Offshore demand held at 264K to 299K.
October 4 and 5: the lowest readings
On the weekend of Brazil’s presidential first round, demand fell to 538 thousand for licensed brands and 176 thousand for offshore brands. Both were the lowest levels of the period.
October 6: a rebound
On the day sites and apps went offline, licensed demand rebounded to 1.23 million and offshore demand to 308 thousand. The offshore share eased back from 24% to 20%.
| Date | Licensed brands | Offshore brands |
|---|---|---|
| September 25 | 5.41M | not reported |
| September 26 | 7.54M | 483K |
| September 27 | 3.39M | not reported |
| September 28 | 1.99M | not reported |
| September 30 | 1.18M | below September 25 level |
| October 1 to 3 | about 965K | 264K–299K |
| October 4 and 5 | 538K | 176K |
| October 6 | 1.23M | 308K |
💡 Key point: licensed brands lost roughly 4.4 million daily index points between September 25 and October 1. Offshore brands gained none of it.
What Blask Index Brazil data does not show
That does not mean the demand disappeared. After India’s ban, branded search fell by a third while visits to offshore sites held level, because players came back through bookmarks, mirror links, Telegram and ad networks. Search-based measures, including Blask Index, understate the market after a ban.
The panel view of the same week, based on actual browsing, is in our analysis of licensed betting sites in Brazil.
📚 Read more: Brazil’s betting ban lifted offshore search to 11.3% in five days
The detailed data, methodology and sources are in Blask’s report on Brazil’s betting ban.
