Get the most out of the Global Brands page

What is the Brands page?

The Brands section is a new addition to Blask, where we have gathered all the iGaming brands from our database in one place. Elevate your competition to a global level — this page offers you global insights right at your fingertips.

The page greets you with a chart showcasing the world leaders in the iGaming industry. It displays the top five brands based on the metrics APS and CEB. If a brand operates in multiple countries, Blask compiles its performance from each of those countries to generate global data.

For each brand, Blask displays the metrics of Acquisition Power Score (APS) and Competitive Earning Baseline (CEB), as well as the number of countries in which the brand is represented.

Use cases for the Global Brands page.

Sort the table based on various metrics.

The table of all brands can be sorted by the metrics APS and CEB, as well as by the number of countries in which an iGaming brand is represented.

With just one click, you can obtain lists of:

• The highest-earning brands
• The fastest-growing brands
• The most global brands

Identify the true leaders.

When all global brands are at your fingertips, it's easy to filter out the noise and spot those who are truly strong.

For instance, how else could you learn that the brand Betway earns more than all other iGaming brands worldwide without the Global Brands page? More crucially, almost $1 billion in CEB is achieved because the brand operates in 21 countries. In contrast, there is the significantly less powerful brand W88, which, however, derives all its strength solely from Vietnam.

By utilizing the Global Brands page in Blask, you can gain a better understanding of brand strategies, identifying those that aim to diversify risks and opportunities across multiple countries versus those that dominate in only one location.

Explore each brand on a global level.

For each iGaming brand, Blask has created a dedicated page that compiles all international data related to the selected brand.

The brand page begins with basic information: the top three countries for the chosen brand, along with its cumulative Average Players (APS) and Cumulative Engagement Benchmark (CEB) across all countries.

Next, the Blask Index chart illustrates the changing interest of players in the brand across the top five countries.

The page concludes with a table listing all countries where the selected brand is represented. This table displays key metrics: the brand's position in each country, APS, CEB, Brand's Accumulated Power (BAP), and month-over-month (MoM) and year-over-year (YoY) growth.

Brand's Accumulated Power (BAP) is another AI-driven metric from Blask. BAP combines data from the Blask Index, considers social media activity, and reflects player preferences to depict the brand's market share.

Recently, we discussed the new division of local and international brands in Blask for regulated markets. If a brand holds a local license, there will be a "LOC" badge next to that country in the table. If the license is only available for one of the iGaming verticals (betting or casino), a "MIX" badge will appear. All these updates also apply to the brand page.

By the way, you can select the countries you are interested in from the table, and in that case, the Blask Index chart will be redrawn accordingly. Track the brand's dynamics without unnecessary noise, only in the areas that matter to you.

Blask continues to transform the iGaming analytics market.

Previously, we conducted an experiment to determine how to identify all iGaming brands in a chosen country WITHOUT Blask. The results showed that it would take an entire workday to gather even half of them, and many smaller brands would inevitably be overlooked. Moreover, simply knowing the names is not enough; it’s essential to comprehend all the key metrics associated with them. But the most challenging part lies ahead — regularly updating the data to ensure it remains useful.

In summary, if you have the time and financial resources, you could hire an entire analytics department. However, wouldn’t it be better to turn to Blask? We have already identified ALL iGaming brands in 45 countries, continuously updating our data every hour and compiling it into convenient and understandable formats.

And 45 countries is just the beginning; the Blask team consistently adds new markets. New features, such as the Global Brands page, are also regularly introduced to Blask. Our goal is to make analytics up-to-date, simple, and accessible for everyone.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

Need assistance?

Our support team is always here to help. Click the chat icon in the bottom right corner of your screen to connect with us instantly and get the answers you need.