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How Global TV Experts used Blask data to help uplift client response by ~10%
Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results.
Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast buys, combined with their knowledge and experience of the sector, the team uplifted client response by roughly 10%.
About Global TV Experts
Global TV Experts is an international TV advertising agency covering over 50 countries. The company acts as a single point of contact for brands running TV campaigns across multiple markets — from media buying and campaign optimisation to performance tracking.
The approach is data-driven: every campaign is built around measurable results and ROI. With a strong heritage in iGaming, the agency works with operators and brands that need to reach players across regulated and emerging markets.
The partnership: immediate value from day one
Global TV Experts partnered with Blask to gain deeper insight into the Canadian iGaming market and to better support clients pursuing international growth beyond Canada. The value was immediate: the onboarding process was efficient, and the platform quickly became part of the agency’s workflow.
“We found the set up and introduction to the Blask dashboard efficient and immediately beneficial from day 1, with data used straight away in our existing client presentations, and also to aid our own new business strategy.”
Lee Allard, Head of Performance Global TV Experts
Daypart and Day of Week heatmaps for smarter media buying
The most impactful use case turned out to be Blask’s consumer heatmaps. By combining Daypart and Day of Week data with their own broadcast buying expertise, Global TV Experts could see exactly when iGaming audiences are most active — and adjust their TV schedules accordingly.
Blask data in client presentations and new business
Beyond media optimisation, the team integrated Blask data into two more areas of their work:
Client presentations. Blask insights now appear in existing client decks, giving Global TV Experts a richer, data-backed view of the markets they’re buying media in.
New business strategy. The same data helps the agency identify and pitch new opportunities — showing prospective clients that the team understands their market before the first call.
Blask data as LinkedIn content
Global TV Experts also found another use for Blask: content marketing. The team has been combining Blask data with other sources to publish articles on LinkedIn — and the results speak for themselves.
“Already we’re seeing posts including Blask data amongst our most engaging.”
Lee Allard, Head of Performance Global TV Experts
The results: ~10% uplift in client response
The headline number: by combining Blask insights on Daypart and Day of Week consumer heatmaps with their knowledge and experience, Global TV Experts uplifted their clients’ response by approximately 10%.
That improvement came from a straightforward change — adjusting broadcast schedules to match when audiences are actually active.
Beyond the media buying impact:
Faster onboarding of market intelligence. Data is available from day one, ready to use in presentations and strategy
Stronger new business positioning. Blask gives the team market-level insight that strengthens pitches and builds credibility with prospective clients.
More engaging content. LinkedIn posts built on Blask data are outperforming other content — turning market intelligence into brand visibility.
What’s next: Alberta, Ontario, and beyond
Global TV Experts is looking ahead on multiple fronts:
- Alberta regulation is on the horizon, opening a new Canadian market for iGaming advertisers. The team plans to use Blask to understand the opportunity before it fully materialises.
- Ontario continues to grow, and deeper Blask data will help the agency keep its clients’ campaigns aligned with a market that’s moving fast.
- International expansion. Global TV Experts is looking to enter new markets this year — and Blask’s multi-GEO coverage makes it a natural research layer for that growth.
“We’re excited to uncover more and more insights from Blask to help both our existing clients, and new clients that we’re onboarding. On the horizon is regulation in Alberta, whilst the iGaming market in Ontario continues to boom, as well as other international markets which we are looking to enter in this year.”
Lee Allard, Head of Performance Global TV Experts
Conclusion
Global TV Experts brought a new lens to Blask analytics: the perspective of a TV advertising agency that needs to know not just who the audience is, but when they’re watching. By applying Blask’s consumer heatmaps to broadcast scheduling, the team turned market intelligence into a measurable uplift in client response.
For an agency built on the promise of data-driven performance, that’s exactly the kind of result that matters.
