IPL 2024 impact on Indian iGaming — Blask Team analysis

At Blask, we have observed significant changes in the Indian iGaming industry following the conclusion of the 2024 Indian Premier League (IPL). Our experts' findings highlight shifts in market share and the emergence of top betting brands during the tournament, underscoring the dynamic nature of this evolving market.

How Blask Index changed.

Blask Index, a proprietary metric developed by the Blask team, illustrating the aggregated level of engagement across iGaming brands (measured in the number of people interested), reveals significant changes according to the ​​open-source intelligence (OSINT) data for the pre-IPL and IPL phases:

• Surged from 973,000 on March 21 (pre-IPL) to 1.9 million on March 22 (tournament kickoff).
• Peaked at 2.1 million on April 28 during high-profile matches: Gujarat Titans vs. Royal Challengers Bangalore and Chennai Super Kings vs. Sunrisers Hyderabad.
• Remained strong at 1.8 million on the tournament's final day, May 26.

Main shifts in the competitive landscape of the Indian market.

The Blask team highlights the following key market shifts:

• Stake's meteoric rise from 4th to 1st position, capturing a staggering 47.69% increase in relative market share, surpassing industry giants like Parimatch, Dafabet, 1xBet, and 4Rabet.
• The consequent decline in market positions for the other top four brands: Parimatch (-11.21%), Dafabet (-7.3%), 1xBet (-6.03%), and 4Rabet (-2.6%).
• Fairplay replaced Fun88 in the top 10 brands list, with a minimal difference in market share (0.89% and 0.65%, respectively).
• Stake leading MoM growth with an astonishing 362% increase, followed by Parimatch (31.48%), 4Rabet (31.75%), Dafabet (22.67%), and 1xBet (0.21%).

Growth in first-time deposits and gross gaming revenue.

At Blask, our analytics department evaluated the performance of major Indian iGaming brands during the IPL using our proprietary AI Deep Learning algorithms to measure FTDs and GGR. By utilizing open-source data from worldwide gambling commissions and employing our advanced AI model, we successfully detected patterns and predicted future FTDs and GGRs.

Performance is shown within an interval, displaying FTDs and GGRs on a scale from worse to better. The average value is indicated, showing the data's central tendency. This interval benchmark helps us assess current performance in comparison to historical data and expected trends.

FTD growth.

• Stake: 147% (March), 350% (April) | April FTD: ~302,000 deposits
• Parimatch: 42% (March), 30% (April) | April FTD: ~328,000 deposits
• Dafabet: 54% (March), 21% (April) | April FTD: ~267,000 deposits
• 1xBet: 102% (March), 0.2% (April) | April FTD: ~76,000 deposits
• 4Rabet: 73% (March), 30% (April) | April FTD: ~62,000 deposits

GGR growth.

• Stake: 120% (March), 296% (April) | April GGR: ~$17 million
• Parimatch: 23% (March & April) | April GGR: ~$30 million
• Dafabet: 17% (March), 13% (April) | April GGR: ~$29 million
• 1xBet: 38% (March), 8.5% (April) | April GGR: ~$7.8 million
• 4Rabet: 30% (March), 23% (April) | April GGR: ~$5.9 million

By leveraging AI to analyze historical open-source intelligence, market trends, and brand momentum, these findings offer compelling insights into the evolution of the Indian market landscape during the IPL. The AI-powered projections shed light on the trajectory of key market indicators such as GGR and FTDs and provide a window into the financial dynamics of the Indian market. 

The IPL 2024 has sparked significant changes in India's iGaming industry. Our analysis shows that the market is dynamic, with newcomers like Stake making big gains and established brands facing more competition. When comparing the Blask Index from April 2023 to April 2024, we observed a remarkable increase of over 70%, demonstrating the immense potential and growth of the Indian iGaming market.
Max Tesla, the CEO of Blask

The Indian iGaming market has experienced a remarkable boom, with the IPL 2024 serving as a catalyst for significant growth and changes in the competitive landscape. Blask Index, a key indicator of market engagement, soared during the tournament, peaking at an impressive 2.1m daily during high-profile matches and a significant 47m during April — the most extensive engagement in Indian iGaming market history. This surge in interest and participation highlights the immense potential of the Indian iGaming industry.

The IPL 2024 witnessed a major shift in the market dynamics, with Stake emerging as a dominant force. It captured a substantial increase in market share, overtaking established giants like Parimatch, Dafabet, 1xBet, and 4Rabet. This meteoric rise of Stake significantly altered the market landscape, showcasing the industry’s ever-evolving nature and the opportunities for new players to make their mark. However, the question remains: Will Stake be able to maintain its leadership?

Moreover, the growth in First-Time Deposits (FTDs) and Gross Gaming Revenue (GGR) during the IPL 2024 was a clear indicator of the market’s expansion. Thus, the growth of FTDs during the period amounted to 100% in March compared to February, with an average of 1 million FTDs. In April, the growth continued to reach 1.5 million FTDs.

The GGR metric showed an increase, but not as significant: it went up by 33% on average in March to 120 million USD and 16% in April to 146 million USD. Blask analysts intend to include May data in early June to ensure accuracy and precision.

The IPL 2024 has not only highlighted the excitement of cricket but has also demonstrated the significant growth of the Indian iGaming industry. With the market dynamics increasing and new players like Stake making remarkable progress, the future of iGaming in India appears exceptionally promising. As the industry continues to advance and introduce new innovations, it is evident that the Indian iGaming market is positioned for even greater success in the coming years.

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