Armenia bars unlicensed firms from gambling names as offshore Blask Index is 4.4%
A firm without a gaming licence will not be able to put games-of-chance language on its name, mark, site or sign.
On 23 September, the State Revenue Committee said the gambling law will be put into operation on 8 February 2027. Persons without the matching licence cannot use gambling lexis or derivatives and translations of those words. They are prohibited to use in an organisation name, a trade name, a trademark, a website name or a sign. Each breach carries a fine of $1,400.
Examples
In Armenia, Adjarabet, TotoGaming and VBET are the onshore brands. In September 2026 their CEB was 90.4% of the market, 4.7% below a year earlier. Offshore CEB across 91 brands rose 1.8pp, a 6.1% share. GoodWin, on a mixed licence, was 3.5% of the market.
Offshore Blask Index moved from 1.7% in September 2025 to 4.4% in September 2026.
Most of the share gain came after May, when the onshore line turned down. Offshore CEB kept climbing through those same months.
The wording rule lands on 8 February 2027. It reaches the offshore line, after a year in which search widened and spend did not.
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