Bulgaria sent a gambling ad ban to parliament while three brands hold 62% of demand
The bill also cancels affiliate licences from 1 January 2027, five months after Bulgaria introduced them.
On 11 November, prime minister Rumen Radev sent the National Assembly amendments to the Gambling Act that the Council of Ministers had approved. The bill bans advertising of gambling, its operators and their trademarks in any form. It leaves exceptions for draws of the state-owned Bulgarian Sports Totalizator and for sponsorship of sport, culture, healthcare and education.
Affiliates have needed their own licence since 1 August 2026. The bill deletes that licence and terminates every one already issued from 1 January 2027, when the ad ban would also start.
The Ministry of Finance held a public consultation on the draft from 23 September to 23 October. On 12 November the Budget and Finance Committee adopted the bill at first reading. Six other committees are still reviewing it before the chamber votes at first and second reading.
Blask Index for Bulgaria in October was 9.5% below a year earlier, and onshore brands carried 96.8% of it. Winbet, Efbet and inbet held 62% of October Blask Index between them, and the other 70 tracked brands shared the rest.
Offshore brands took 3.2% of Bulgarian demand in October, up from 0.3% a year earlier, and one brand accounts for most of the gain. NV casino's Blask Index grew about 43 times from February 2026 to March, and in October the brand ranked eighth by projected market share (BAP), at 3%.
Offshore CEB, Blask's projected revenue, was about six times its October 2025 level, and NV casino took 86.9% of it.
If parliament passes the text unchanged, licensed brands lose advertising and affiliates on the same day, while NV casino built its share without a Bulgarian licence.
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