Play'n GO cuts aggregator supply as offshore lobbies keep its games
Play'n GO is pulling its games from the aggregators that fed offshore lobbies.
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On 29 October, Play'n GO sent letters telling all major aggregators that its titles would no longer be available through their platforms, NEXT.io reported. Magnus Olsson, Play'n GO's chief commercial officer, told the outlet the studio wants to work with partners that serve locally licensed markets with the right compliance and licensing setup, and called the move a continuation of its long-term strategy.
The supplier had already left Asia at the end of September, according to sources cited by the outlet. In May 2025, Play'n GO pledged never to supply games to sweepstakes casinos.
Blask Games tracks which games casino brands list in their lobbies. Among Play'n GO's ten largest markets by share of lobby games in October, offshore brands took between 2.5% of Blask Index in Denmark and 80.3% in New Zealand. The Dominican Republic, where 4.2% of lobby games came from Play'n GO, was the only market in the Americas in that group.
Provider content share measures a game provider's share of the content available in a particular market.
In Asia, its largest shares were in Bangladesh, at 3%, and India, at 1.8%. Offshore brands account for 100% of Blask Index in both, and their October lobbies still carried Play'n GO titles a month after the supplier's Asian exit.
Those games most likely reached Bangladeshi and Indian lobbies through resellers rather than direct deals, the route the 29 October letters were written to close.
