Brand's Accumulated Power (BAP)

BAP measures a brand's relevance and strength over time by combining visibility, consumer interest, and competitive positioning into a single metric.

Unlike traditional market share, which looks backward at sales data, BAP focuses on the present and future by analyzing real-time signals such as search trends, social media engagement, and affiliate activity.

Additionally, BAP draws not just from direct brand searches but also from a variety of signals across social platforms, product reviews, content marketing channels, and affiliate links. This unified perspective captures the behavior of the omnichannel consumer — someone who learns about products, sees ads, and makes purchasing decisions across multiple online (and offline) spaces.

This holistic approach provides brands with actionable insights into their current standing and potential growth opportunities, offering a comprehensive view of brand engagement in today’s complex digital marketplace.

How does the Brand's Accumulated Power chart work in Blask?

The BAP chart visualizes each iGaming brand's accumulated power within the selected country as a percentage of the total market potential. Unlike traditional metrics that focus solely on sales data, BAP provides real-time analysis of brand strength with hourly granularity.

This dynamic visualization allows you to analyze brand growth or decline without being skewed by overall market fluctuations, ensuring a clear and focused view of your competitive position. Since BAP is measured as a percentage, it eliminates the noise caused by changes in absolute market size, making it easier to assess a brand's true strength relative to its competitors.

What is the main difference between the BAP and Blask Index charts?

BAP and Blask Index, while both essential metrics for understanding brand performance, serve distinct purposes and provide complementary insights:

• 💪 BAP focuses on a brand's accumulated strength as a percentage of the total market, emphasizing competitive positioning and offering a relative view of where a brand stands compared to its peers in the iGaming industry.
• 🔢 In contrast, Blask Index measures absolute values, such as the total number of interactions or engagements a brand receives, reflecting the raw volume of consumer activity tied directly to the brand.

The two metrics also cater to different usage scenarios. BAP is best suited for strategic analysis, enabling brands to assess their relative position in a competitive landscape and identify growth opportunities or potential threats from competitors. Meanwhile, Blask Index excels in offering operational insights, helping brands measure the direct impact of marketing efforts and user engagement.

Why is it important to measure your Brand’s Accumulated Power (BAP)?

Absolute values, such as the number of users or revenue, are undeniably important. However, they often fail to provide the full picture of a brand's performance in relation to its competitors.

For example, an increase in users might seem like a success, but how do you know if that growth is strong relative to the market? This is where percentage-based metrics like BAP come into play. BAP helps contextualize absolute figures by showing your proportional strength within the market, offering clarity in situations where raw numbers alone may mislead.

Understanding your position in a shifting market.

Markets are rarely static. They expand, shrink, and evolve based on consumer preferences, economic conditions, and countless other factors.

Understanding your percentage share through BAP becomes especially valuable during times of market growth or decline.

• 📈 During growth periods: In an expanding market, it is easy to assume that an increase in users equates to success. However, BAP allows you to see whether your growth outpaces, matches, or lags behind the overall market. For instance, doubling your user base may feel like a win, but if the industry as a whole has tripled in size, your relative position has weakened.
• 📉 During market declines: Conversely, when the market contracts, maintaining your BAP score can reveal underlying strength. Even if absolute numbers remain flat or decline slightly, preserving your market share percentage shows resilience and competitiveness.

By focusing on proportional performance rather than raw figures, BAP provides insights that can help brands navigate market volatility with greater confidence.

Compare your brand with key competitors.

BAP also enables brands to focus on their most relevant rivals by removing unnecessary noise from the data. Imagine isolating only your brand and your closest competitors — this narrowed view makes it easier to evaluate your position and take targeted actions.

Step 1: Select relevant competitors.

Begin by identifying the competitors most similar to your brand in market size or target audience.

Step 2: Analyze comparative brand strength.

Using the BAP chart, compare your accumulated power against these competitors. This focused analysis highlights strengths and weaknesses on both sides.

With this approach, every data point becomes actionable, allowing you to sharpen your competitive edge and better position yourself for long-term success.

By narrowing the scope in this way, brands can concentrate on improving their position relative to similar-sized competitors. Whether you’re battling for dominance within a niche or aiming to climb toward larger players, this perspective provides clarity and actionable insights for targeted strategy refinement.

How to increase your Brand’s Accumulated Power?

Improving your BAP score requires strategic efforts across various areas of marketing and consumer engagement. Since BAP reflects a combination of visibility, relevance, and engagement, brands must focus on these core areas:

• 👀 Expand brand visibility: Invest in SEO to improve rankings for key terms, increase your presence on social media platforms, and ensure consistent messaging across marketing channels.
• ✨ Engage new consumers: Create campaigns that attract audiences unfamiliar with your brand and products or underserved within the current market. Expanding into new demographics can significantly boost your relevance and share.
• 🤝 Retain existing customers: Focus on improving user experience and providing value through loyalty programs or exclusive promotions. Retention is often just as important as acquisition when it comes to maintaining your competitive edge.
• 📣 Foster brand advocacy: Encourage satisfied customers to become ambassadors who promote your brand organically through word-of-mouth or social media activity. This not only strengthens engagement but also amplifies your visibility.
• 📊 Monitor and adapt: Regularly track your BAP score to identify trends and shifts in market dynamics. Adjust strategies based on real-time data to stay ahead of competitors and maintain relevance.

Every improvement in these areas contributes directly to increasing your share of accumulated power within the market, helping solidify your brand’s position over time.

The transition from RMS to BAP.

The shift from Relative Market Share (RMS) to Brand’s Accumulated Power (BAP) reflects a broader evolution in how brands measure success in today’s digital-first world. While RMS provided a useful snapshot of sales-based performance relative to competitors, it lacked the depth needed to fully understand modern consumer behavior and engagement across diverse channels.

BAP builds upon the foundation of RMS but introduces a forward-looking approach that incorporates real-time data from search trends, social media activity, affiliate links, product reviews, and broader brand signals. This enhanced methodology allows brands to not only measure their position within the market but also understand the drivers of their performance and predict future trends.

By adopting BAP, brands gain access to a more nuanced perspective that aligns with the complexities of today’s markets. It helps them move beyond surface-level metrics to uncover deeper insights into their competitive standing and strategic opportunities. This evolution equips businesses with the tools necessary to grow sustainably and stay ahead in an ever-changing landscape.

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