What is fantasy sports?
Fantasy sports are online games where participants build virtual teams made up of real players from professional sports leagues. These virtual teams then compete based on the actual performance statistics of the real players in upcoming games. Participants earn points depending on the players' real-life performance in each match, influencing their rankings within the fantasy sports platform.
How does fantasy sports work?
In fantasy sports, participants draft players from a specific league, such as the NFL, NBA, or Premier League, creating a virtual team with a mix of positions. After assembling teams, participants join a league or competition within the fantasy platform. Points accumulate over time as players' real-world performances—such as goals scored, tackles made, or yards gained—are translated into fantasy points. Depending on the platform, participants may make trades, adjust lineups, or substitute players to improve performance and strategy.
What is fantasy sports used for?
Fantasy sports platforms engage audiences and deepen fans' connection to professional sports. They are used by fans, casual players, and even dedicated analysts as a way to simulate sports management and compete in both free and paid leagues. For iGaming brands, fantasy sports drive user engagement, retention, and loyalty by offering ongoing interactive experiences that keep users connected to the platform.
Benefits of using fantasy sports.
- Increased user engagement: Fantasy sports platforms drive regular engagement, as users frequently check scores, adjust lineups, and stay informed about player performance.
- Revenue opportunities: For platforms that include paid leagues or entry fees, fantasy sports provide additional revenue streams.
- Enhanced user loyalty: Regular updates and season-long engagement foster user loyalty and encourage repeat visits.
Tips for using fantasy sports.
For iGaming brands:
- Integrate with live sports events: Align your fantasy sports promotions with major sports seasons or tournaments to maximize user participation.
- Leverage real-time data: Provide users with real-time player statistics to help them make strategic decisions, enhancing engagement.
- Create varied competition formats: Offering both daily and season-long fantasy competitions can broaden the appeal to different types of players, from casual fans to more strategic participants.
For players:
- Stay updated on player news: Regularly check injury reports, player form, and match conditions to optimize your team selection.
- Diversify your team: Avoid concentrating too many resources on one team or player to balance risk and optimize performance.