UK top 3 brands lose 5.7 p.p. of search share as 400 brands split demand
Britain’s search demand is shrinking and splitting at once, and projected revenue is starting to follow it out of the licensed market. UK search demand fell for a third straight month in September 2026 and ended 14% below a year earlier, according to Blask Index. Over the same 12 months, the number of brands drawing […]