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Google Ads opens Alberta gambling ads before July launch

Google Ads updated its gambling and games policy for Alberta on May 4, 2026. AGLC-authorized operators can now run brand awareness campaigns targeting Alberta users, with full advertising rights opening after the province's licensed iGaming market goes live on July 13.

Rivalry collapse follows failed push for scale

Rivalry's entire C-suite and four board members resigned months after the operator paused all player activity. Blask data for Ontario — Rivalry's only licensed market — shows why: a brand that never converted its esports identity into market share. The Ontario Blask Index peaked at 720 in January 2026, then fell 85% by March.

India’s RMG ban starts in a crowded market

India’s real-money gaming ban entered enforcement on 1 May in Blask’s #2 market globally by tracked brands. Blask data shows 482 offshore operators were visible before the ban, while India’s iGaming CEB has grown roughly 370% since 2021.

Betano’s Argentina sponsorship lands as demand jumps 358%

Kaizen Gaming doubles down on LatAm as Betano becomes an official regional sponsor of Argentina’s national team via the AFA. Blask data shows Argentine demand for the brand up roughly 358% year on year—one of the fastest signals in its footprint heading into the 2026 World Cup cycle.

Oklahoma sports betting bill fails in Senate

Oklahoma's Senate rejected HB 1047 by 27-21, keeping the state unregulated despite backing from OKC Thunder and a supermajority of tribes. Blask data tracks 308 brands operating in the state, with a total competitive earnings baseline of $574M over the past year.

Banijay closes Tipico deal, creating Banijay Gaming across six core markets

Banijay Group completed its acquisition of Tipico Group on 23 April 2026, forming Banijay Gaming across 11 tracked markets. The combined group is now Europe's fourth-largest betting and gaming operator by revenue. Blask data shows what the brand portfolio actually holds, market by market.

Bet365 enters France with new weight in the competitive landscape

Bet365 has secured approval from France's regulator ANJ to operate > in the licensed online sports betting market. France has 171 active > brands, total CEB of $2.72bn, and no legal casino vertical. Bet365 > enters as the first well-capitalised global entrant in years — > with the World Cup and the UCL cycle as its opening window.

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