This summer has been full of product updates and fresh features in Blask. Here’s a look at what we rolled out in August and September 2025:
📈 Trends on Blask Index charts
You can now track market dynamics even more clearly. We’ve added trend visualization to Blask Index charts. Depending on the selected period, trends are highlighted as Rise, Fall, or Flat. If you prefer a clean view, you can toggle trends on or off with the new Trends button in the top-right corner.
🔍 Estimated data for smaller brands
For smaller brands, data for the last completed month may sometimes be incomplete. To give you a more reliable picture, Blask now calculates estimated values for:
Blask Index
BAP (Brand’s Accumulated Power)
APS (Acquisition Power Score)
CEB (Competitive Earning Baseline)
These estimates are based on historical performance, brand growth trends, overall market movement, seasonality, and partially available data. To ensure transparency, they are marked clearly:
Dashed values in BAP widgets
Dotted lines in Blask Index / APS / CEB widgets
A ~ symbol in tooltips
As soon as full data becomes available, the estimates are automatically replaced by actual values, and the market recalculates accordingly.
🌍 New countries added & Blask Games expansion
Blask Games coverage keeps expanding! We’ve added insights for United Kingdom, Denmark, Chile, Ghana, Nigeria, France, Italy, as well as Germany and Belgium. This means more visibility for operators and suppliers in these fast-moving markets.
The addition of these countries brings more granularity into game-performance analytics: you’ll now be able to see how individual game titles (e.g. slots, casino games) are performing.
Game-level metrics include real-time Blask Index for games, their acquisition / interest patterns, comparisons across providers in those markets, etc.
This gives game developers, content providers and operators additional tools to track demand, identify rising title trends, or spot under-performers quickly in those markets.
It reflects Blask’s push not only to expand country coverage, but also to deepen insights: moving from macro (market / brand) to micro (game-title) level, especially in emerging and growth markets across the world.
And the expansion doesn’t stop there. We’ve also added Indonesia, Thailand, Singapore, and Jordan to Blask, extending coverage further into Asia and the Middle East. These fast‑developing regions bring fresh opportunities for operators and suppliers looking to capture momentum across diverse and dynamic markets.
🏆 Recognition at SBC Awards
In September 2025, Blask was honored with the Rising Star in Casino Innovation / Software award at the SBC Awards in Lisbon.
The award recognized how Blask’s AI-powered analytics and data strategies are helping operators make fast, accurate decisions across marketing and product strategy.
This accolade builds on earlier wins such as Best Tech at iGB Affiliate Awards 2025, Startup of the Year at Starlet Awards, and victory in the SiGMA Asia Startup Pitch.
Beyond the honor, the SBC Summit provided a stage to showcase new features, engage with industry partners, and strengthen Blask’s global presence in iGaming analytics.
That’s all for now! Stay tuned for more updates as we continue to make Blask smarter, broader, and better. See you in October!