Trends

Blask Index data across five major markets shows that betting demand peaked during opening matches, knockout games and the tournament’s first weekend — not during the final.

Argentina reached the 2026 World Cup final, yet betting demand had already passed its peak. Blask Index shows that interest in betting brands was strongest weeks before the final and continued to decline through the semifinal and championship match.

England recorded the quarterfinals’ biggest single-day market gain, while Switzerland and Norway lost share immediately after elimination. Blask World Cup Index shows how results and controversy reshaped iGaming demand.

Rainbet’s Blask Index in Japan grew 50 times over in June 2026, moving the brand from 16th to first place with a 27.95% BAP share and overtaking Stake, the largest single-month jump Blask has recorded in the market, driven by streamer partnerships and a Kick sponsorship deal. In June 2026, Rainbet moved from 16th to […]

US World Cup Index jumped 51% on match day despite the team’s 4–1 loss to Belgium. Blask data shows the surge was driven by the Balogun controversy, Trump’s FIFA intervention and pre-match media attention.

Blask Index data shows that the World Cup 2026 knockout stage lifted iGaming demand in seven national markets, with Japan, Norway, Germany and France among the fastest-growing.

Three World Cup 2026 knockout matches delivered a Belgium comeback, a Harry Kane rescue act for England, and a controlled USA win with 10 men.

Three Round of 32 matches delivered three different World Cup stories: Haaland’s late winner for Norway, Mbappé’s brace for France, and Mexico’s first knockout-stage win since 1986.