How Paykassma uses Blask to find new partners and grow existing accounts

Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.

Paykassma had already reached most of the obvious partners through conferences, SEO, and direct sales. The next stage — finding local brands growing in specific GEOs — required too much manual research. Blask made that search structured and data-backed, and along the way revealed that some existing clients were already active in markets they had not discussed with Paykassma directly.

About Paykassma

Paykassma provides payment infrastructure for businesses operating in volatile local markets. The platform handles deposits, withdrawals, and settlements through API, payment page, and iframe integration.

The product is built for markets where standard card or banking rails are often not enough. Paykassma’s audience includes iGaming operators, affiliates, aggregators, and other companies that need reliable local payment coverage.

The challenge: partner discovery had hit a ceiling

After years in the industry, Paykassma had already reached many of the obvious players through conferences, SEO, paid channels, and direct sales. The next stage was harder.

“The problem was not a lack of data. It was the amount of manual work required to turn scattered signals into something useful”.

Margarita, CMO at Paykassma

Smaller local brands were hard to surface through standard tools. Finding them often meant local-language research, manual validation, and extra effort to understand whether a brand was active, growing, and worth approaching.

That didn’t stop the company’s growth — existing partners continued to expand into new markets, and Paykassma grew with them. But the search for new partners became slower, more expensive in terms of time, and less predictable. As the business kept growing, the need for new revenue sources became more pressing.

The solution: Blask as a partner discovery layer

Paykassma chose Blask because it was the only solution they found that gave structured, data-backed visibility into brands at the GEO level.

“Our team does not make decisions at a broad market level alone. We need to see specific countries, specific brands, and early signals of growth”.

Margarita, CMO at Paykassma

In practice, the team uses Blask to identify relevant brands in a specific GEO, filter out partners they already work with, and assess brand momentum before deciding who is worth contacting. 

Operational value came during the first month to month and a half. The commercial effect took longer — in payment infrastructure, the sales cycle usually runs one to three months after first contact.

How Blask turned monitoring into account growth

One of the most useful discoveries was that some existing clients were already active in GEOs they had not mentioned to Paykassma directly.

“That changed the conversation from pure monitoring to account growth. Instead of waiting for the client to raise the topic, we could come back with a specific market signal and a relevant payment offer”.

Margarita, CMO at Paykassma

What started as a partner discovery tool turned into an upsell engine. Blask gave the team a concrete reason to reopen conversations with existing clients and offer local payment coverage in markets those clients were already entering.

The results: less manual work, more structured outreach

Blask’s impact at Paykassma centers on productivity and precision in partner work:

• Reduced manual research. A large block of repetitive GEO research — finding brands, assessing relevance, estimating traffic — now takes significantly less effort.
• More structured outreach. Instead of broad, unprioritized prospecting, the team can focus on brands that are actually growing in specific markets.
• Faster lead validation. Inbound leads can be cross-checked against Blask data to confirm whether a brand is active, growing, and meaningful for the business.
• Upsell opportunities in existing accounts. By spotting clients operating in GEOs they hadn’t discussed, Paykassma turned monitoring into account development.

What’s next: from brands to games

Paykassma’s core use case remains brand-focused research. Going forward, the team is also interested in Blask’s game-related analytics — specifically, tracking which games are gaining traction and using that signal to identify brands that may be scaling around those titles.

For a payment infrastructure company, that’s a new angle: using game popularity as a signal for which brands may be scaling — and may need local payment coverage.