FanDuel now tops the all-brands ranking, but Bovada and Bet365 each held the monthly lead along the way.
FanDuel’s 12-month CEB, covering October 2025 to September 2026, is the highest of any brand, 4.4% above Bovada’s. Bovada had held first place on this measure continuously since February 2024. Before FanDuel, only Sky Bet, Bet365 and Bovada had ever reached the top spot in Blask data, which runs from 2018.
By monthly CEB, the lead changed hands more often. FanDuel came first in six of the last 12 months, Bet365 in four straight from May to August 2026, and Bovada in October and December 2025.
Bet365 held the lead through the summer while FanDuel’s monthly CEB drifted 12% lower between April and August 2026. In September FanDuel rebounded 13%, and its monthly CEB ended 8.6% above Bet365’s.
FanDuel beating Bovada in a single month is not new. Of the 68 months since February 2021, FanDuel’s monthly CEB was above Bovada’s in 12, all of them since January 2025. The gap on the 12-month total is narrower than September’s alone because the total still carries Bovada’s stronger months of late 2025.
FanDuel got there with three countries against Bovada’s 10. In September 2026, FanDuel’s CEB was 6% higher than in September 2025, while Bovada’s was 12% lower.