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Prediction markets in the US: fast growth, disputed ground

Blask data reveals the dynamics of the booming events betting market as the regulators’ fight intensifies. According to Blask, prediction markets are the fastest-growing vertical in US iGaming. Demand for them, measured by Blask Index, rose 3.5x in 2025 but still remained well below the peak registered during the US presidential elections in autumn 2024. […]

How Global TV Experts used Blask data to help uplift client response by ~10%

Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results. Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast […]

USA: in a league of its own

Blask data reveals the real scale of the US iGaming market. Blask tracks almost every meaningful iGaming market in the world. With the latest addition of the US and Canada, coverage now extends to 126 countries. Their combined CEB (Competitive Earning Baseline, a projected revenue calculated by Blask) exceeded $200B in 2025. The largest tracked […]

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