On May 29, 2026, Allwyn completed its move from Luxembourg to Switzerland, cementing its transformation from a private Czech holding company into the world’s second-largest publicly listed lottery operator.
Allwyn had effectively been managed from Lucerne since 2020, but remained legally registered in Luxembourg as part of its previous corporate structure. On May 29, the group completed the transfer of its registration to Switzerland and brought its legal address in line with its actual management centre. The move had been planned after the March merger with OPAP, which brought Allwyn to the public market in Athens and secured the group’s status as the world’s second-largest listed lottery operator.
How Allwyn looks like as a gaming group today
Allwyn began as the Czech company Sazka and, after a series of deals, became an international group with lottery, sports betting, iGaming and DFS assets in Europe and the US. Its lottery base includes the Czech Republic, Greece, Cyprus, Austria, Italy and the UK, where the group operates the National Lottery through Camelot.
Allwyn’s online portfolio includes three key assets:
- Stoiximan — the sports betting and iGaming leader in Greece and Cyprus. In 2025, Allwyn bought the remaining 15.5% stake for €201M and gained full control of the brand.
- Betano — the international brand of Kaizen Gaming. Allwyn owns 36.75% of the operator.
- Novibet — an international iGaming platform with its own technology infrastructure. Allwyn acquired the company in early 2026 for €217M.
- PrizePicks — the largest DFS operator in North America. In 2026, Allwyn strengthened its US position by acquiring 62.3% of the company at an enterprise value of $2.5B.
What Blask data shows
Blask data shows that Greece is Allwyn’s strongest market by demand. Over the last 12 months, the group controlled the country’s two largest brands by BAP: Stoiximan and Novibet. Together, they generated 43.76% of branded demand and almost $796M in CEB, putting Allwyn ahead of every other operator group in the country.
The split between the two brands also matters. Stoiximan remains the market leader, while Novibet is growing faster YoY. This gives Allwyn both scale and momentum in Greece, although in the short-term monthly view demand declined across most of the top brands.
In the Czech Republic, Allwyn’s position is strong, but not dominant. Over the last 12 months, Sazka ranked second after Tipsport, while Betano ranked third through Kaizen Gaming, where Allwyn holds a strategic stake. Together, Sazka and Betano give the group a broader position in its home market, although Tipsport remains the clear leader by both demand and CEB.
What the redomiciliation actually closes
The move to Switzerland closes Allwyn’s corporate restructuring after the merger with OPAP. The group is now registered in Switzerland, traded in Athens and considering an additional listing in London or New York.
Over the last three years, Allwyn has assembled a portfolio across lotteries, sports betting, iGaming and daily fantasy sports. The market is now deciding whether the share price reflects the scale of those assets: after the March listing through OPAP, the stock price has fallen by around 33%.