Blask has launched the Blask World Cup Index — a free interactive map tracking daily betting interest across the nations competing in the 2026 tournament. The map updates every 24 hours and runs for the duration of the competition.
The tool is available now at blask.com/world-cup-2026
How the map works
Interest draws from Blask Index — Blask’s measure of iGaming demand within a given market — and tracks football-related categories: how actively people in each country are searching for odds, match markets, and betting content tied to the 2026 tournament.
Color coding updates daily:
- Green — betting interest grew versus the previous day
- Red — betting interest fell
- Grey — no significant change
Hover over any country for a quick snapshot. Click through for a multi-day trend view. A daily leaderboard surfaces the current World Cup Index value and its change from the prior day, showing which markets are rising fastest and which are cooling off.
Reading the map
The most actionable signal is a market where interest is growing faster than a team’s on-pitch performance would predict — the early indicator that precedes a volume spike.
To give the 2026 data context, Blask has also published two research reports based on iGaming activity during the 2018 and 2022 World Cups. The data shows the relationship between results and betting demand is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.
- Europe report: blask.com/reports/European_iGaming_the_World_Cup/
- LATAM report: blask.com/reports/latam_igaming_during_world_cup/
Both reports include country-level data, cross-market patterns, and 2026 projections.