In two years, Blask has grown from an early-stage iGaming analytics product into a global intelligence platform for teams tracking demand, competition, content distribution, and market movement.
Today, Blask tracks 4,800+ operators across 133 markets, giving operators, suppliers, studios, affiliates, investors, and media a broader view of how iGaming markets actually move.
From market analytics to a wider intellingence platform
Blask started with a simple problem: iGaming teams needed faster, clearer, and more comparable market data.
Over the past year, the platform expanded far beyond country-level market tracking. Blask added state-level drill-downs for the United States, Canada, and Australia, breaking large countries into individual states, provinces, and territories — each with its own full Market Overview. These sub-markets include Blask Index, BAP, CEB, YoY and MoM dynamics, brand rankings, and seasonality patterns.
This makes it easier to see which regions are actually driving national numbers — and which are moving differently beneath the aggregate.
Games became a full product direction
One of the biggest product shifts was the development of Blask Games.
It helps clients understand not only which games are available, but where they appear, how often they are promoted, and how content distribution changes over time.
A key part of this direction is Blask’s Computer Vision pipeline, which turns casino lobby placement into measurable data.
New analytical layers: Categories, Prediction Markets, and Seasonality
Blask also added new product layers, including Categories and Prediction Markets.
These verticals help users look beyond individual brands and understand broader market behaviour: how demand shifts between products, how emerging formats compete with traditional betting and casino, and where category-level demand creates new acquisition opportunities.
Seasonality heatmaps added another layer, helping teams read recurring market patterns more clearly.
Market Explanation added context behind market movement
Blask designed Market Explanation to make market shifts easier to interpret.
The goal is to move from showing what changed to helping users understand why it changed. Instead of only seeing a spike, drop, or ranking shift, teams can connect market movement with possible drivers, events, and context.
Market Explanation adds another layer to Blask’s intelligence model: not just tracking demand, but helping users read the signals behind it.
Reports became a separate growth direction
In February and March 2026, Blask released two major reports: USA & Canada iGaming Landscape 2025: The Offshore Reality and Brazil Games Report: What players search and what casinos push. The first report covered market size, offshore versus domestic balance, brand dynamics, and prediction market growth across North America. The second analysed the gap between player demand and actual lobby placement across 500+ casinos in Brazil.
Across the year, Blask released 9 free industry reports, turning platform data into accessible market intelligence for the wider iGaming industry.
Signal and Noice by Blask added a new media format
Blask launched Signal and Noise by Blask, a podcast built around the same idea as the platform itself: separating what is real in iGaming markets from what is merely loud.
The first episode focused on Brazil, regulation, and the difference between “volume” and “signal,” with Ricardo Rosada as the first guest. The conversation covered what it takes to win in Brazil after regulation, why copy-paste market entry strategies often fail, and why retention is one of the clearest signals of real execution.
The podcast expands Blask beyond dashboards and reports. It gives the company a media format where data, operator experience, market context, and product thinking can meet in one place.
Blask Awards: where data is the jury
Blask conducted Blask Awards, an industry awards format where winners are selected based on observable market data rather than voting, reputation, or PR campaigns.
More than 120 winners were selected through this data-led approach.
The idea was simple: if the industry can measure performance, awards should be able to reflect it.
Stronger coverage, stronger detection, stronger data
Blask continued expanding its coverage and data infrastructure.
These updates make Blask more useful as a daily working tool for teams that need to track demand, competition, and growth opportunities across global iGaming markets.
Industry recognition and market trust
Blask’s product growth has been matched by growing industry recognition.
In 2026, Blask won Best AI Solution 2026 at the SiGMA Eurasia Awards in Dubai. The company had been shortlisted in two categories — Best AI Solution 2026 and Best Corporate Service Provider 2026 — and won the former.
This recognition came alongside stronger commercial momentum: the active client base grew roughly threefold, long-term client retention remained above 70%, and Blask brand continued to strengthen as a trusted source of iGaming market data.
A more mature product, team and platform
Behind the external launches, Blask also matured internally.
Product and production workflows became more predictable. User engagement grew significantly. Product usage analytics became more systematic, helping the team understand which sections clients use and how product decisions should be prioritised.
Blask also built partnerships with 30+ iGaming media outlets and added new partners across operators, suppliers, studios, and platforms.
Two years in
Blask is now more than a market dashboard.
It is becoming an intelligence layer for iGaming teams that need to understand demand, competition, content distribution, regional dynamics, and market change in one place.
The next step is to make this intelligence even easier to use — not only showing what is happening in the market, but helping teams understand why it is happening and what to do next.