LatAm

Betano will support FIFA World Cup 2026 in Europe and South America. Blask data shows the Kaizen Gaming brand already leads by BAP in Brazil, Chile and Argentina.

Chile fast-tracked its online gambling bill after years of debate, while Blask data shows the market entering regulation at record CEB levels and with demand heavily concentrated around leading brands.

Stake went live in Mexico on 5 May 2026 through an agent arrangement with Uno Capali. Blask data shows the brand already held 1.81% BAP in Mexico, ranking 18th before the formal launch. Here is what that position looks like and what it faces.

Kaizen Gaming doubles down on LatAm as Betano becomes an official regional sponsor of Argentina’s national team via the AFA. Blask data shows Argentine demand for the brand up roughly 358% year on year—one of the fastest signals in its footprint heading into the 2026 World Cup cycle.

Colombia's Constitutional Court has overturned the emergency 19% VAT on online betting, ordering DIAN to set up a refund mechanism. Blask data shows the November–January demand dip is a recurring seasonal pattern, not a tax effect. The top three operators hold close to 90% of the market — and the government's tax ambitions are far from over.