Super Partners halts brand promotion in New Zealand ahead of market licensing

Super Group’s affiliate program informed partners to stop promoting its brands in New Zealand as the country moves toward a licensed December 2026 launch.

Super Partners, the affiliate program of Super Group, sent an urgent notice to affiliates instructing them to cease all brand promotion in New Zealand. The directive covers roughly 20 brands, including Betway, JackpotCity, Spin Casino, and Buffalo Casino.

The Online Casino Gambling Act 2026 came into force on May 1, 2026, raising advertising fines for unlicensed operators to NZ$5M ($2.9M) per violation. The Department of Internal Affairs will auction 15 licences ahead of the December 1, 2026 regulated market launch. Super Group has stated its intention to bid.

Super Partners is not the first to move. Wildz Affiliates sent the same instruction to its partners on April 29.

New Zealand market: offshore brands hold 84% of demand

DIA estimates compiled by Blask put New Zealand player deposits into offshore platforms at $820M between October 2023 and September 2025. JackpotCity and Spin Casino, both Super Partners brands, rank among New Zealand’s top offshore operators by Blask Index, a measure of search demand across the full operator market. Offshore brands hold 83,5% of that demand.

Stopping affiliate promotion is not equal to leaving the market. Under the Act, unlicensed operators can accept players until June 1, 2027. Super Group removes affiliate activity that could complicate its licence application, then re-enters through the licensed advertising channel once the market opens in December.