Fantasy Sports: what category-level demand data shows across 100 markets

A new Blask report reads the category through 12 months of non-branded search demand across 100 markets. The report covers: where fantasy is growing and where it's losing share, how the season shapes it market by market, and what major tournaments actually do to demand when club leagues pause.

Who should read this

• Fantasy and DFS operators sizing markets, planning seasonal launches, or tracking where their category is gaining share against the rest of iGaming.

• Sportsbook and casino operators weighing fantasy as a cross-sell or product line — where it complements the calendar and where it competes with it.

• Media and affiliates covering fantasy sports, seasonality, and how major tournaments actually move category-level demand.

What's inside

• Global demand across 100 markets: 12-month movement, YoY share change, and top 10s by volume, share, growth, decline, and share gains.

• Seasonality: monthly Fantasy Blask Index across 2023–2025, market peak-month counts, and profiles for eight of the ten largest fantasy markets.

• Tournaments vs fantasy: global sport events measured against seasonal baselines in participating markets.

• US deep dive: 50 states by fantasy volume and share.