Blask World Cup interest map
Daily country-level tracker of World Cup-related interest
Data is updated daily in UTC. Depending on your local time zone, changes may become visible on the following calendar day.
World Cup 2026 will be the largest edition of the tournament so far: 48 teams, 104 matches, hosted across the USA, Mexico, and Canada from June 11 to July 19.
Blask tracks World Cup-related search demand across countries and turns it into a daily country-level index. The result is a live view of where interest is heating up, cooling down, or spiking around key matches, national-team moments, and tournament milestones.
This tracker does not forecast betting revenue. It measures World Cup-related interest using the same logic behind Blask Index, adapted from brand-level search demand to event-related keyword demand.
Whether you are a casino, an affiliate team or any other player in the iGaming team, you will find something for yourself.
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What stands behind the Blask World Cup Index?
The Blask World Cup Interest Tracker is built on the Blask Index methodology, adapted for event‑level analysis.
Blask Index is designed to measure iGaming demand using search query data. At brand level, Blask analyzes search signals, filters irrelevant or negative queries and normalizes results so markets and brands can be compared over time.
For this tracker, the calculation logic remains the same, but the keyword universe changes. Instead of brand‑related keywords, Blask analyzes World Cup‑related and football-related keywords. These include search patterns connected to the tournament, national teams, matches, betting intent, and other World Cup‑related demand signals relevant to iGaming audiences.
The output is the Blask World Cup Index — a country‑level index showing how strongly World Cup‑related interest is developing in each market.
