Two brands named BetPlay moved in August

The same search string covers two operators — and August 2026 moved both.

Licensed BetPlay Colombia took more than half of brand search back in a single month. In the United States, a different Betplay added share while staying ninth.

The Colombian brand is the onshore site Coljuegos lists for Corredor Empresarial S.A. The namesake in the US and Canada is offshore, with the US as its heaviest geo.

A spring lead of Colombian BetPlay over Rushbet and Wplay, two main rivals, collapsed in June, when Rushbet drew level. July left that three-way fight intact, then August reversed the squeeze — Blask Index for BetPlay grew 74.58% versus July.

The other Betplay was already ninth in the United States in July, after share faded from an April high — Blask Index grew 44.68% month over month.

In Canada the brand more than doubled from a thin base in the same month and still sat outside the top 90 by BAP.

August put the same letters on two rankings. Colombia’s licensed operator recovered concentration at home, with $10.7M in August CEB (Competitive Earning Baseline, projected revenue). The US offshore brand added share in a larger pool — $135.7M in the same month. Majority attention in Colombia converts into a much smaller CEB print than a mid-pack offshore row in the US.