The report finds an unlicensed majority in EU online GGR, while the same licence test on search and CEB stays with licensed brands.
On 23 September the Campaign for Fairer Gambling released Online Gambling 2024–2025: EU 27 Europe. The report states that unregulated operators generated an estimated €91.6B GGR from EU-27 consumers in 2025 — 72% of a €128B online market. In 2023 that share was 67%, and the unregulated book was €52.6B. The unlicensed GGR line rose 74% in two years.
Among people who actively interacted with gambling content, 91% of what they encountered promoted the unregulated sector.
Blask runs the same local-licence test on 26 EU markets it tracks, while the report covers 27 markets. Like the report, Blask’s comparison uses the 2023 and 2025 licence shares.
GCI’s unlicensed GGR share rose, but Blask offshore CEB vice versa slightly fell. The 2025 reading is 18.4% — about one-quarter of the GCI share.
GCI also applies the test to content among engaged users. Blask’s parallel cut is brand search.
That unlicensed search share also fell, to 16.2% in 2025. Both Blask cuts stay with licensed brands, while the GGR share in the report sits with the unlicensed side.