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How AI Is revolutionizing predictive modeling in sports betting

Artificial intelligence has slipped from back-office maths labs onto the front line of sportsbooks, lifting predictive accuracy by double-digit margins, according to recent market forecasts. And if you think that edge is reserved for Vegas super-traders and hedge-fund quants, think again: tools like Blask Index, Customer Profile and the new Games dashboard put the same […]

5 signs you’re losing Market Share (and how to fix it)

The early warning lights that any iGaming brand is ceding ground almost always flash first inside its data, long before revenue lines sag. Blask’s real-time dashboards surface those signals in five interlocking metrics: the All-Brands table that captures every competitor on the map, Brand’s Accumulated Power (BAP), Blask Index, Acquisition Power Score (APS) and Competitive […]

AI-driven dynamic odds adjustment in esports betting

Dynamic odds let esports books react instantly to every clutch play, roster swap, or cash-flow shift. Powered by Blask’s AI engine, operators can price markets in real time, balance risk automatically, and benchmark performance with APS & CEB. Learn how data-driven odds boost fairness for players and profits for trading teams.

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