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Strategy

The fall of the grey market: How enforcement in one region often shifts demand to licensed brands

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]

Visual mind map of key iGaming strategy metrics: churn rate, GGR, ARPU, PLTV, and PRR.
Building a winning iGaming market strategy with Blask

Still running “add more games and pray” as your iGaming market strategy?Players now abandon slow lobbies in seconds, regulators dish out fines before your coffee cools, and a promo meant for London lands in São Paulo by lunch. No wonder 61 % of operators missed targets last year — while the data-savvy few banked 30 […]

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