iGaming metrics explained: what APS and CEB really mean, and how to use them
iGaming metrics
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While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]
Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]
If you build infrastructure for iGaming — payments, content, platforms, KYC/AML, risk tools, analytics — you can’t scale on hunches. Blask turns open‑source market signals into a clear, comparable view of where demand is forming, which brands are accelerating, and what each country is likely to return. The result is fewer cold pitches, fewer dead‑end […]
How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]
How do iGaming affiliates use Blask?
💡 Thailand’s new prime minister, Anutin Charnvirakul, has publicly ruled out casino legalisation for now. That stance keeps the market in a quasi‑offshore state and redirects demand into grey channels rather than a taxed, licensed framework. Executive snapshot Thailand is an unregulated, digital‑first market with high mobile penetration and a concentrated brand field. Blask’s Market […]
✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]