How January performs across global iGaming markets

Often written off as low season, the first month of the year looks far healthier across Europe than its reputation suggests.
January is widely treated as iGaJanuary is weak often enough to deserve its reputation. Yet in many markets it sits in the middle of the yearly ranking, and in a smaller group concentrated in Europe, it even lands in the top half.ming’s low season. Blask data across the 123 markets tracked at the end of 2025 backs that up. Yet in nearly 19% of markets, January still ranks in the top half of the year by Blask Index — and Europe accounts for most of them.

Where January is really weak

Blask seasonality data for the past three years is clear — the weakest months for iGaming globally are January and July. On a 2023–2025 average, one of them is the absolute weakest in 56% of markets. January recorded the lowest average Blask index in 32 markets, and July — in 37.
Two markets kept January at the very bottom in each of the past three years: Malaysia and Uruguay. With them included, 26 markets put January in the bottom three every year in 2023-2025. Remarkably, none of them are in Europe.
By a broader view, January on a 2023–2025 average sat in the bottom three months in 55% of markets. Only three of them were European: Denmark, Ireland, and Switzerland.

Where January is not bad at all

Although January is a low season globally, it is still a top three month in a small set of markets. On a 2023–2025 average, it ranks among the strongest in eight countries. The majority of them are in Europe: France, Greece, Moldova, North Macedonia, and Spain.
Spain is a special case: January was the best month there on average. The only other country with January in first place was Japan.
Beyond the top three cluster, there is a larger group where January is solid. It ranks fourth to sixth in 15 markets, and two-thirds of them are European.
Taken together, January ranks in the top half of the year in 23 markets. Europe accounts for 15 of them. That is nearly half of all European markets Blask currently tracks (33).

Exceptions matter

January is weak often enough to deserve its reputation. Yet in many markets it sits in the middle of the yearly ranking, and in a smaller group concentrated in Europe, it even lands in the top half.