The British operator received AGLC approval six weeks before the province’s launch — and this now looks like a traceable pattern, not a one-off event.
On May 26, the Alberta Gaming, Liquor and Cannabis Commission (AGLC) added Bet365 to its list of approved operators. Under the legal name Hillside International Gaming and International Sports, the company became the sixth operator approved for both sports betting and online casino in the province. The market opens on July 13.
Three markets, one pattern
In April 2026, Bet365 launched in Michigan, taking the position left by PokerStars after its exit, and received a French licence from ANJ — both events happened in the same month. Now comes Alberta.
Blask tracks 63 markets in Bet365’s portfolio. The operator’s global CEB stands at around $6.3B annually. Ontario is already the brand’s fifth-largest market, behind the UK, USA, Brazil and Spain.
What awaits Bet365 in Alberta
Alberta is not a small market. According to Blask, the province’s annual CEB reached $1.34B in 2025, comparable to national markets such as Portugal. At the same time, 87% of that volume is currently generated by offshore brands outside the regulated perimeter.
This is where Ontario’s experience becomes an asset. After opening in 2022, licensed operators in Ontario captured around 85% of provincial demand. Alberta is building a model based on the same principle — and Bet365 enters with an already tested operational base in the country.
Blask previously covered Alberta’s competitive market launch and the operator lineup forming ahead of July 13.
In May 2026, the Massachusetts Gaming Commission voted 5–0 to reopen licence applications at Bet365’s own request, so it is quite possible that we will soon see another new GEO opening for the already established brand.