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Google Ads updated its gambling and games policy for Alberta on May 4, 2026. AGLC-authorized operators can now run brand awareness campaigns targeting Alberta users, with full advertising rights opening after the province's licensed iGaming market goes live on July 13.

Rivalry's entire C-suite and four board members resigned months after the operator paused all player activity. Blask data for Ontario — Rivalry's only licensed market — shows why: a brand that never converted its esports identity into market share. The Ontario Blask Index peaked at 720 in January 2026, then fell 85% by March.