Canada

Canada

Betty tests casino-only model beyond Ontario

Ontario market-leader Betty is set to expand into the UK and Alberta, marking the operator’s first major attempt to scale its casino-only model beyond its domestic borders. The company is launching in the UK, one of the world’s most mature and tightly regulated iGaming markets, while also preparing a full rollout in Alberta after registering […]

Ontario betting falls, but the market earns more

Ontario’s April data showed a split market: betting volume declined, but revenue and active accounts continued to grow. Blask data points to the same cooling in demand, making Ontario a useful benchmark for Alberta before its regulated market opens in July.

Ontario’s offshore gap: 9% by AGCO, 20% by Blask

The new AGCO study shows that around 9% of Ontario players bet exclusively on unlicensed platforms. Blask data shows a figure almost twice as high. The Alcohol and Gaming Commission of Ontario published a new channelization study on May 22. The key figure: only 8.9% of users play exclusively on unregulated websites, down from 16.3% […]

Ontario-tested brands line up for Alberta’s iGaming launch

AGLC’s registrant list previews Alberta’s licensed field for the July 13 launch: Ontario-tested demand leaders, local casino-linked entrants, and a deep offshore revenue pool Blask already measures in CEB and BAP. The piece connects list composition to what the first regulated cycle will actually test.

Google Ads opens Alberta gambling ads before July launch

Google Ads updated its gambling and games policy for Alberta on May 4, 2026. AGLC-authorized operators can now run brand awareness campaigns targeting Alberta users, with full advertising rights opening after the province's licensed iGaming market goes live on July 13.

Rivalry collapse follows failed push for scale

Rivalry's entire C-suite and four board members resigned months after the operator paused all player activity. Blask data for Ontario — Rivalry's only licensed market — shows why: a brand that never converted its esports identity into market share. The Ontario Blask Index peaked at 720 in January 2026, then fell 85% by March.

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