The British operator replaces PokerStars after its exit and goes live for both sports betting and online casino.
Bet365 is now live in Michigan. The MGCB approved the launch on April 17, 2026, authorizing the operator to offer sports betting and online casino. The position opened when PokerStars wound down its standalone Michigan platforms and folded into FanDuel.
Michigan is bet365’s 17th active US state for sports betting. The state also becomes the operator’s third iGaming market in the US, after New Jersey and Pennsylvania.
One of iGaming’s widest global footprints
Bet365 operates in 80 markets worldwide, tracked by Blask. Globally, bet365’s CEB (Competitive Earning Baseline) has held between $487M and $552M per month over the past 12 months, summing to a projected annual baseline of approximately $6.3B across all markets.
The metric peaked at $551M in September 2025, aligned with the start of the European football season. By CEB, bet365’s top three markets are the United Kingdom ($1.35B), the United States ($808M), and Brazil ($606M).
The United States is already bet365’s second-largest market by revenue baseline — ahead of Brazil, Spain, and Italy. The operator has been active in the country since 2004, but the state-by-state licensing structure means growth happens incrementally. Michigan is the latest step in that process.
Where bet365 stands in the US market
At the national level, bet365 ranks 11th among all 369 active US-tracked operators in Blask’s competitive index, measured by BAP (Brand’s Accumulated Power).
The top four positions nationally are held by Bovada, BetOnline, DraftKings, and FanDuel. Over the 12 months from April 2025 to April 2026, bet365’s Blask Index in the US fell 24.8% year-on-year.
The state-level picture is more favourable. Bet365’s three largest US states by CEB are Colorado, New Jersey, and North Carolina. Colorado stands out: a top-two position in one of the country’s established regulated markets signals that bet365 can compete at the front of the pack when it has had time to build presence.
Michigan is a different opportunity entirely. The state posted $3.8 billion in online gambling revenue in 2025, up 29.5% year-on-year, according to MGCB data. iCasino revenue reached $3.1 billion; online sports betting contributed $671M. FanDuel led the casino market with $817.1M in gross receipts, followed closely by BetMGM at $782.5M. With PokerStars now off the board, bet365 enters a market that is mature, growing, and suddenly has an open position at the tribal-partnership level.
Massachusetts could be next
On April 9, 2026, the Massachusetts Gaming Commission voted 5-0 to reopen sports betting license applications], triggered by a formal request from bet365. The operator is seeking a Category 3 untethered license, which allows statewide mobile betting without a casino partnership. Four such licenses remain available in the state. Seven operators are already active there, including DraftKings, FanDuel, and BetMGM.
The MGC’s move opens a window, not a guaranteed entry. But the pattern is consistent: bet365 identifies a regulatory opening, applies pressure through formal channels, and enters when conditions align. Michigan followed that same script after PokerStars left. Massachusetts could follow the same logic in 2026.